What will the pharmaceutical industry be reconstructed by the Internet in the next 35 years?

According to the Prospective Industry Research Institute's "20 16-202 1 Internet's Special Consultation Report on Opportunities, Challenges and Coping Strategies for China's Pharmaceutical Industry", the pharmaceutical/medical field appears somewhat calm under the wave of the Internet. Although there are also enterprises in the pharmaceutical industry that have access to the Internet, there are 3 14 pharmaceutical e-commerce enterprises by the end of June this year, but overall, their own degree of Internet has improved.

The reason is that medicine is a special commodity and medical treatment is a high-threshold professional field. The relevant management system based on this has built a high policy wall, which makes it difficult for the "barbarians" wandering outside the door to break through in a short time.

Drugs, from R&D registration, to production and circulation, and then to clinical use, are strictly regulated by policies; The threshold for medical treatment is higher than that of the general industry. Practitioners have received at least five years of medical school training, and then practice lifelong learning almost all their lives. In many cases, patients need to go to medical institutions for medical treatment, leaving the hospital, and it is almost impossible to complete examination, infusion and surgery.

In addition, the biggest payer of drugs and medical expenses comes from medical insurance. At this stage, medical insurance can not realize online payment outside the network, which also hinders patients' payment. Therefore, the basic elements cannot flow, and the problem of medical insurance payment has hindered the internet process of medicine/medical care. However, the situation is not static, and the combined force of policy+market+technology is quietly changing the industry ecology.