What does the business model include?

Question 1: 1. What is a business model? What are the six elements of business model? First, the concept of business model:

The business model defined by Timos refers to a complete system of products, services and information flow, including each participant and his role in it, as well as the potential benefits of each participant and the corresponding sources and methods of income. In the process of analyzing business model, we mainly pay attention to the relationship between a class of enterprises and users, suppliers and other cooperative offices in the market, especially the logistics, information flow and capital flow between them.

The design of business model is an integral part of business strategy. It is a part of business operation to implement the business model into the company's organizational structure (including institutional setup, workflow, human resources, etc.). ) and systems (including IT architecture and production lines, etc. ). Two confusing terms must be clearly distinguished here: business modeling usually refers to business process design); At the business level; Business model and business model design refer to the definition of business logic at the strategic level of the company.

Second, the six elements of the business model:

1, positioning

2. Business system

3. Key resource capacity

4. Profit model

5. Free cash flow structure

6. Enterprise value

These six elements of business model interact and decide each other: the same enterprise positioning can be realized through different business systems; The same business system can also have different key resource capabilities, different profit models and different cash flow structures. For example, some home appliance enterprises with the same business system may be good at manufacturing, some may be good at research and development, and some may be better at channel construction; It is also a portal, some charge, some don't charge directly, and so on. As long as one component of a business model is different, it means that the business model is different. A business model that can contribute to all stakeholders in an enterprise needs entrepreneurs to scrutinize, experiment, adjust and practice from these six aspects.

Question 2: How many business models are there? What are they? 100, 1, b to b (business to business)

E-commerce is mainly engaged in the wholesale business of products between enterprises, so it is also called wholesale e-commerce. In fact, e-commerce refers not only to the online retail industry, but also to the enterprise-level e-commerce with an order of magnitude greater market potential than the retail industry. B-to-B e-commerce mode is an electronic operation mode that integrates the information exchange and transaction behavior between buyers, sellers and middlemen (such as financial institutions) who serve them. The application of this technology will fundamentally change the planning, production, sales and operation mode of enterprises, and even change the basic production mode of the whole industrial society. Therefore, this business model of e-commerce among enterprises has been paid more and more attention, and it is considered by many people in the industry as an important direction of e-commerce development in the future.

2.b to C (business to individual consumers)

8848 is the website that adopts this business model. It makes full use of the advantages of federal software companies in the original logistics, the national unified sales chain stores and the brand advantages formed since Changsi, making retail very popular on the Internet.

3. Consumer to consumer

This is the business model adopted by Yi Bei Company in the United States. At present, several large websites in China, such as Yi Bei and Yabao, also belong to this model. Combined with the current situation that domestic e-commerce has not solved the payment and freight, this way allows users to solve the problems of payment, transportation and inspection by themselves.

4.C to B (individual consumer to business)

This is a relatively new concept in the current professional e-commerce website, which is the so-called "reverse auction". It was just released from "Cool! Must! " The website puts forward. Zixunren Company has attracted a lot of attention with this brand-new concept.

Others are G to B( *** for merchants), B-B-C, B-B-B and so on.

Question 3: What is the business model? Reprint the following information in 20 minutes for your reference.

Business model is a three-dimensional model composed of customer value, enterprise resources and capabilities, and profit model.

With a good business model, success is half guaranteed. Business model is the way for companies to make money.

New explanation of business model: business model is a system for enterprises to meet consumers' needs. This system organizes and manages various resources of enterprises (capital, raw materials, human resources, operation mode, sales mode, information, brand and intellectual property rights, environment and innovation of enterprises, also known as input variables), forming products and services that consumers can't buy independently (output variables), so it has the characteristics of being able to copy by themselves but not by others.

A good business model must include at least the following nine basic elements.

1, value orientation

What needs do startups need to fill or what problems do they need to solve? Value positioning must clearly define the target customers, customers' problems and pain points, unique solutions and the net benefits of these solutions from the customer's point of view.

2. Target market

The target market is the customer group that the startup intends to attract and sell products or services to through marketing. This market segment should have specific statistics on the number of people and the way to buy products.

3. Sales and marketing

How to contact customers? Oral speech and viral marketing are the most popular ways at present, but they are not enough to start a business. Start-ups should be more specific in sales channels and marketing programs.

4. Production

How do startups make products or services? Conventional practices include domestic production, outsourcing or direct purchase of ready-made components. The key issue here is the time and cost to enter the market.

Step 5 distribute

How do startups sell products or services? Some products and services can be sold online, and some products need multi-level distributors, partners or value-added retailers. Startups should plan whether their products will be sold locally or globally.

6. Income model

How do you make money? The key is to explain to yourself and investors how you set the price and whether the cash flow of income will meet all expenses, including daily expenses and after-sales support expenses, and then there will be good returns.

7. Cost structure

What are the costs of startups? Novice entrepreneurs only pay attention to direct costs and underestimate marketing and sales costs, daily expenses and after-sales costs. When calculating the cost, you can compare the estimated cost with the report issued by similar companies.

8. Competition

How many competitors do startups face? No competitors probably means no market. More than 10 competitors indicate that the market is saturated. Think about it here, just like airplanes and trains, customers always have a choice.

9. Market size, growth and share

How big is the market for entrepreneurial products? Is it growing or shrinking? How much share can I get? The market for VC venture capital projects should have a double-digit growth rate every year, with a market capacity of over $6,543.8+billion, and the market share of startup companies should exceed 65,438+00%.

A feasible and valuable business model is one of the most important contents that entrepreneurs need to emphasize in their business plans. In fact, there is no business model, and entrepreneurship is just a dream.

A successful business model has three characteristics:

First of all, a successful business model should provide unique value. Sometimes this unique value may be a new idea; And more often, it is often a unique combination of products and services. This combination can provide additional value for customers; Either let customers get the same income at a lower price or get more income at the same price.

Second, the business model is difficult to imitate. Enterprises can improve the entry threshold of the industry by establishing their own uniqueness, such as careful care for customers and unparalleled execution ability, so as to ensure that the source of profits is not infringed. For example, the direct selling model (it can't be called a business model just by "direct selling"), everyone knows how it works and that Dell is the benchmark of direct selling, but it is difficult to copy Dell's model, because behind "direct selling", there are a set of resources and production processes that are extremely difficult to copy.

Third, a successful business model is down-to-earth. Enterprises should live within their means. This seemingly self-evident truth is not easy to do year after year, day after day. In reality, many enterprises, whether traditional or new, are wondering where their money comes from, why customers value their products and services, and even ... >>

Question 4: What are the specific ways of business model? Business model is a very broad concept, and there are many opinions related to business model, including operation model, profit model, B2B model, B2C model, "click and mortar" model, advertising revenue model and so on. Business model is a simplified business logic.

Tell everyone in the most straightforward words: the business model is how the company makes money? In short, beverage companies make money by selling drinks; Express companies make money by sending express delivery; Internet companies make money through click-through rates; Communication companies make money by collecting phone bills; Supermarkets make money through platforms and warehousing, and so on. As long as there is money, there is a business model.

Business models can be divided into two categories.

1, operating business model.

Focus on solving the interaction between enterprises and the environment, including the interaction with the industrial value chain. The operational business model has created the core strengths, capabilities, relationships and knowledge of the enterprise, mainly including the following main contents.

Orientation of industrial value chain: what kind of industrial chain the enterprise is in, where it is in this chain, and how the enterprise should position itself according to its own resource conditions and development strategy.

Profit model design (income source, income distribution): What are the forms of income obtained by enterprises from Li Hai, what is the distribution form and proportion of these incomes in the industrial chain, and whether enterprises have the right to speak on this distribution.

2. Strategic business model.

The strategic business model extends and utilizes the operational business model. It should be said that the strategic business model involves all aspects of enterprise production and operation.

Business model; What kind of value and benefits does the enterprise provide to customers, including brands and products?

Channel mode; How to deliver business and value to customers, including channel multiplication, channel concentration/compression, etc.

Organizational model; How to establish an advanced management control model for enterprises, such as establishing a customer-oriented organizational structure and building a digital organization through enterprise information systems.

Question 5: What does the business model mean? The business model is the profit model of your project. If your profit model is clear and effective, the same project will be more easily accepted by VC and easier to succeed. On the contrary, even if you find a good project because your profit model is infeasible and chaotic, you will fail.

Question 6: What does the business model mean? Business model is one of the important research objects of management, and mainstream business administration courses such as MBA and EMBA have paid attention to it to varying degrees. In the process of analyzing the business model, we mainly pay attention to the relationship between a class of enterprises and partners such as users and suppliers in the market, especially the logistics, information flow and capital flow between them.

Business model: There are all kinds of trading relationships and connection modes between enterprises, between departments of enterprises, and even between customers and channels, which are called business models.

Business model is the creativity of entrepreneurs, which comes from the richness and logic of opportunities and may eventually evolve into a business model. The logic of its formation is: opportunity is the possibility of conveying more clear market demand through creative resource combination (Schumpeter,1934; Kirzner, 1973) is an undefined market demand or an unused resource or capability. Although it first appeared in 1950s, it was not widely used and spread until 1990s, and it has become a term among entrepreneurs and venture capitalists.

Question 7: What is a good business model? A good business model must meet five criteria: accurate positioning, large market, rapid expansion, high barriers and low risk. 1. The most important purpose of positioning is to find market segments and provide customers with valuable, unique products that meet their needs, so that customers are willing to pay for it. When designing the products or services you want to provide, the most important thing is: What aspects of customers' needs does your product meet? What value does the product itself create for customers? Why are customers willing to pay for this value? This is the core of product design and the most important achievement after positioning analysis. 2. The market does not just find a market segment to provide the required products and services. Even for excellent market positioning, the key lies in finding a fast, large-scale and sustained growth market, which is a key criterion to decide whether to position an excellent market. 3. Income expansion This is the most easily overlooked problem in the design of many business models, and it is also the most critical link to decide whether the model is rapid growth or steady and slow. The revenue scale of any company is basically determined by the number of customers and the average contribution of customers. In order to grow rapidly, it is necessary to design various strategies to rapidly increase the number of paying customers or increase the average customer contribution. From the perspective of business practice, what really plays a key role is the expansion speed of the number of customers. Because if it can't be replicated on a large scale, it is futile to get even higher income from a single customer. 4. Barriers Even with the above three points, it is only a dream to find that there are still unbreakable industrial barriers. Or anyone can enter this exciting and promising market, so why did you succeed? Therefore, we must ask ourselves: Why are you and not others? A good business model must be closely combined with its own unique advantages. Many enterprises have problems when they develop to a certain stage, that is, they are easily surpassed without considering the barriers of latecomers. 5. Risk is a comprehensive assessment of possible risks. It is particularly noteworthy that the greatest possibility should be designed to beNo. 1 in the field you want to enter. If you have to adopt a catch-up strategy from the beginning, and it is still difficult to ensure that you become the first, then the best decision is to give up this target positioning and re-establish a new market segment. An excellent business model, the greatest possibility should be to become a leader and chain owner, rather than being subject to people at the beginning of development. The purpose of risk assessment is not to avoid all risks. In fact, almost all major business successes are achieved under many uncertain high risks. As the saying goes, "Nothing ventured, nothing gained", opportunities are bound to be accompanied by corresponding risks. The ultimate goal of risk assessment is to identify all possible risks and formulate corresponding strategies to control and manage risks. In other words, we should create a business miracle by organically utilizing risks, planning risks and managing risks. There are many aspects to be considered in an excellent business model, but these five aspects should be the most basic and important. Moreover, an excellent business model does not happen overnight, nor is it static. An excellent business model needs to be constantly tried, revised and even tried and error in practice in order to be perfected day by day; On the other hand, a perfect and mature business model may not adapt to the changes of industrial environment and competitive situation, and needs new design and adjustment.

Question 8: What are the business models? Business model is a conceptual tool, which contains a series of elements and their relationships to clarify the business logic of a specific entity. It describes the value that the company can provide to customers, and the internal structure, partner network and relationship capital of the company to realize (create, promote and deliver) this value and generate sustainable profitable income.

Traditional business model

Shop model

Generally speaking, the business model of service industry is more complicated than that of manufacturing and retail industry. The oldest and most basic business model is the "shopkeeper model", specifically, it is to open a shop where there are potential consumers and display their products or services.

A business model is a description of how an organization performs its functions and a summary of its main activities. It defines the company's customers, products and services. It also provides information about how companies are organized and how they generate revenue and profits. The business model, together with the strategy, dominates the company's main decisions. The business model also describes the company's products, services, customer markets and business processes.

Most business models rely on technology. Entrepreneurs on the Internet have invented many brand-new business models, relying entirely on existing and emerging technologies. Using technology, enterprises can reach more consumers with the least cost.

"bait and hook" mode

With the progress of the times, the business model has become more and more complicated. The "bait and hook" model-also known as the "razor and blade" model or the "bundled product" model-appeared in the early 20th century. In this mode, the price of basic products is extremely low, usually at a loss; Related consumables or services are very expensive. Such as razor (bait) and blade (hook), mobile phone (bait) and talk time (hook), printer (bait) and ink cartridge (hook), camera (bait) and photos (hook), and so on. Another interesting change of this model is that software developers distribute their text readers for free, but their text editors cost hundreds of dollars.

Other modes

In 1950s, McDonald's and Toyota started a new business model. The innovators in the 1960s were Wal-Mart and hypermarkets, which were supermarkets and warehouses. In 1970s, a new business model appeared in the operation of FedEx and Toys R Us toy stores. In the 1980s, it was Blockbuster, The Home Depot, Intel and Dell. . In the 1990s, it was Southwest Airlines, Netflix, Yi Bei, Amazon and Starbucks. The business model without careful consideration is a serious problem for many internet companies.

Every innovation of business model can give the company a competitive advantage in a certain period of time. But with the change of time, the company must constantly reflect on its business design. As the value orientation (of consumers) shifts from one industry to another, enterprises must constantly change their business models. The success or failure of a company ultimately depends on whether its business design meets the priority needs of consumers.

E-commerce business model is the most effective business model at present and even in the future.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Countries, scholars and business people have given many different definitions according to their respective positions in e-commerce and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc. ...& gt& gt

Question 9: 1. What is a business model? What are the six elements of business model? First, the concept of business model:

The business model defined by Timos refers to a complete system of products, services and information flow, including each participant and his role in it, as well as the potential benefits of each participant and the corresponding sources and methods of income. In the process of analyzing the business model, we mainly pay attention to the relationship between a class of enterprises and users, suppliers and other cooperative offices in the market, especially the logistics, information flow and capital flow between them.

The design of business model is an integral part of business strategy. It is a part of business operation to implement the business model into the company's organizational structure (including institutional setup, workflow, human resources, etc.). ) and systems (including IT architecture and production lines, etc. ). Two confusing terms must be clearly distinguished here: business modeling usually refers to business process design); At the business level; Business model and business model design refer to the definition of business logic at the strategic level of the company.

Second, the six elements of the business model:

1, positioning

2. Business system

3. Key resource capacity

4. Profit model

5. Free cash flow structure

6. Enterprise value

These six elements of business model interact and decide each other: the same enterprise positioning can be realized through different business systems; The same business system can also have different key resource capabilities, different profit models and different cash flow structures. For example, some home appliance enterprises with the same business system may be good at manufacturing, some may be good at research and development, and some may be better at channel construction; It is also a portal, some charge, some don't charge directly, and so on. As long as one component of a business model is different, it means that the business model is different. A business model that can contribute to all stakeholders in an enterprise needs entrepreneurs to scrutinize, experiment, adjust and practice from these six aspects.

Question 10: What is the business model? Business model is the profit model of enterprises.

Business models can take many forms and can be roughly divided into the following types:

(1) product profit model: refers to that in the daily operation and management of an enterprise, operators always take products as the carrier of profit generation and output, and cultivate and allocate all business elements of the enterprise around product differentiation.

(2) Profit-by-scale model: refers to the business philosophy of an enterprise or business in the process of development, with expanding market space or business scope as the basic guarantee, confronting competition and gaining profits. For example, mobile phone retail chain operation is a scale profit model.

(3) Service profit model: A profit model that can increase the value of products by providing services that customers need, or adding or innovating services in products, so as to meet the interests of customers more effectively. This is widely used in the retail industry. Retail itself can't provide customers with the material value that determines the quality of products, but it can determine the ways and means for products to reach consumers. The level, form and content of service can often add value to products, and the proportion of service in profit factors is real.

(4) Other profit models, such as channel profit model, brand profit model and industry alliance profit model.