Why are all the scenic spots in China similar?

There was a joke in the early years: Give me a sample and I will shake the whole world. It is said that China has strong imitation ability and shanzhai ability. In fact, it is not only made in China, but this old-fashioned topic is also reflected in the tourism field.

In tourism, scenic spots are the most important part. It is a special place for people's leisure, entertainment, sightseeing and vacation, and it is the main factor that causes tourists to have travel motivation and make purchase decisions. Without tourist attractions, tourism cannot exist. Every successful model of a scenic spot is established, and other places are scrambling to build or rebuild a scenic spot according to this model, which seems to have formed a universal behavior. Although this practice can be said to be the safest and safest, it is not conducive to the healthy development of the tourism market in the long run.

For example, a few years ago, suburban go on road trip gradually became the first choice for people's small holiday and weekend leisure. Rural tourism, which mainly focuses on breathing fresh air, tasting pollution-free fruits and vegetables and experiencing the pleasure of picking and planting in the countryside, has been booming for a while. Subsequently, the blowout development of farmhouse music and rural tourism made this kind of tourism experience no longer so unique. Farmhouses and country tours are everywhere, leaving tourists with no more choices, thus making the whole industrial chain rapidly cold.

For another example, after Old Town of Lijiang and Wuzhen scenic spots, which rose 20 years ago, became the darling of the tourism market, the momentum of building new ancient towns in various places was out of control. This model is beautiful and glamorous, which shows the local cultural characteristics well, but the income is often not as good as expected.

In fact, the similarity of tourism market is not only reflected in the planning of scenic spots, but also in the commodities and specialties of scenic spots. When the peak season comes, all major scenic spots will welcome the shopping tide of tourism products. These goods should have strong local characteristics and represent local cultural characteristics, but many tourists find that a handkerchief embroidered with several flowers has been promoted as "Xiang embroidery", "Su embroidery", "Shu embroidery" and "Gan embroidery" in different scenic spots. The same bamboo carvings, the same national costumes, the same jade articles ... thousands of scenic spots are selling the same "local specialties". The phenomenon of homogenization and low-end tourism products is serious, and people can't afford it.

Is it a lack of creativity or a lack of creative mechanism? These may not be the real reasons for the "sameness" of the tourism market. In the final analysis, whether an area can become a scenic spot always has certain regional characteristics. The reason why these local things fail to form representative cultural business cards is that the local culture of scenic spots has not been fully excavated, or it is far easier to copy and imitate other scenic spots than to study regional culture.

Therefore, behind the "sameness" of the tourism market, it is by no means a simple creative problem that can be summarized. How those fiery high-quality scenic spots attract tourists and the public depends on their unique cultural charm. What is more important is to inherit the essence of traditional culture and truly understand the connotation of a place. When our specialties are rooted in the cultural concept of the scenic spot itself and bid farewell to a utilitarian follow-up, the specialties belonging to the characteristics of the scenic spot may become more and more diversified.

On the other hand, although China Manufacturing has experienced such a period of "cottage" years, it is still ahead of the times in shine on you. We also look forward to the unique brilliance of China tourism market one day.