What is the basic mode of community e-commerce?

Community e-commerce model is an influential community platform using Weibo, WeChat and online celebrities. To provide an e-commerce entrance for groups with the same identity value, community members can independently choose high-quality products that meet the needs of the group and create a scene-based consumption model with the community as the main body.

Community e-commerce is a new e-commerce model with the rapid rise of mobile Internet. The fast-growing mobile Internet users, out of the need to seek value recognition, are no longer limited to the information search of traditional e-commerce, and gradually tend to export goods and content based on the community, thus giving birth to a new e-commerce model of mobile community e-commerce.

Compared with the traditional e-commerce platform, community e-commerce has a wider coverage and is more targeted in the choice of product launch platform. You can make full use of the existing social groups such as Weibo, WeChat, QQ community and online celebrity live broadcast. In addition, social groups can be accurately targeted to subgroups with the same cognitive groups as mothers and babies, students and white-collar workers, and through social interaction and word-of-mouth communication, groups can be driven to pay attention to, recognize and buy excellent products on community e-commerce platforms. Representative enterprises include Weizhong Media and other enterprises.