What are the success stories of online marketing?

Alipay

Case name: Alipay koi marketing

Time: October 2018

Introduction: Alipay launched a sweepstakes on Weibo , to draw a lucky person to get a global free gift package, which includes gifts from hundreds of merchants at home and abroad.

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Because the activity prize gold content is quite high, only one person to choose, and it happens to be selected in the National Day holiday this point in time, coupled with the major cooperative merchants have come to self-promotion, the total **** caused more than 3 million netizens retweeted, and got more than 200 million exposure.

Alipay's koi marketing, combined with its own brand influence, and now hot forwarding koi terrier, and then jointly with the major merchants to create a gimmick, which in itself is a very clever low-cost marketing plan, and finally brought a million level of dissemination effect.

Pinduoduo

Case name: Pinduoduo price cutting marketing

Introduction: Users from Pinduoduo to share goods to their friends to cut the price of the product, when the product price cut to 0 yuan, the user will be able to get the product for free.

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This kind of fission not only leads to a high sharing rate, but also achieves a high conversion volume. On the surface, the price cut to 0 yuan, merchants have a loss, but in fact, to "cut" to free is very difficult, often merchants and Jinduoduo party to get high exposure, harvesting a large number of sinking users.

Three squirrels

Case name: three squirrels customer service marketing

Introduction: three squirrels were first known not for their nuts, but for their cute service. The customer service of three squirrels is different from Taobao's "pro" culture, which refers to customers as "masters". Based on the user experience, three squirrels also pre-sales customer service is divided into a small fresh literary tart group, heartbreaking group, and so on.

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These marketing methods, which are located in the target consumer groups, greatly satisfy the customer's consumption experience, in addition, it also strengthens the brand image, so that the customer will think of three squirrels when he hears the word "master".