What brand is Desso?

Desso is a high-end customized men's denim brand under Ningbo Boyang Group. It pays attention to the fabric and details of products, selects natural and environmentally friendly fabrics, and is loved by consumers with good cost performance and classic design.

Desso men's wear draws lessons from Japanese denim fabrics, combines China's traditional culture, pays attention to product fabrics and details, reflects the essential return of traditional technology and natural environmental protection fabrics in the industrial age, and makes a pair of jeans in line with oriental aesthetics. Ningbo Boyang Group has successively established more than a dozen fashion brands for different market segments, such as Tang Shi, Ives, Demana, Shell, YSO, Desso, Wahlstam and MT.

Boyang Clothing Group Co., Ltd., founded in 1994, is a clothing company directly under Ningbo Boyang Holding Group. In recent years, with the development of the market, sales channels have become more and more abundant, and users' needs have gradually diversified. The single category and one-size-fits-all clothing business model has been unable to adapt to the ever-changing fashion trend. Boyang clothing has always adhered to the concept of departmental corporatization and group management. Through the division of a brand business, we constantly inspire new brand concepts, support new brand design concepts by means of team participation and Boyang Holdings, and become a truly market-oriented clothing brand, giving priority to providing office space and professional services. Over and over again, a single clothing brand can be divided into many clothing brands. For example, the Tang Shi brand of Bai Yang Clothing has been split into five brands, namely Ives, De mana, Luxury and Shell. Among them, De mana was split into brands such as De mana Jeans and De mana Women's Wear. Through this way of brand fission, Boyang clothing is constantly incubating small and beautiful brands.