How should small and medium-sized enterprises develop

After joining the WTO, China's (medium) and small enterprises can no longer seek *** special protection in the domestic market as in the past, but are bound to face pressure in five areas, namely: tariffs have been significantly reduced, except for a small number of childish industries, *** impossible to take non-tariff measures SMEs for protection; within five years quotas, licenses, specific bidding, and other non-tariff measures of protection will be completely abolished; Within three years the circulation of domestic business rights and import and export business rights will be opened up, foreign capital to set up distribution enterprises in the region, the number and share ratio restrictions will not exist, in particular, to allow foreign enterprises to set up a distribution system in China; simple high-tech small and medium-sized enterprises will be faced with a strong impact on similar capital- and technology-intensive enterprises abroad; due to the high-efficiency and low-cost new technologies can replace a certain amount of manual labor, part of the purely labor-intensive SMEs will lose their labor cost advantage, and a number of SMEs with poor quality, sloppy management, and chaotic operations will be eliminated from the market.

In addition to the intensification of the competitive pressure of foreign enterprises, China's local (medium) and small enterprises are also facing the challenge of their own internal defects.

The property rights system is not reasonable, the product structure is serious similarity, low-level duplication of construction, low technological content, low-grade products, the lack of scientific business strategy and other structural problems, seriously restricting the competitiveness of the (small) enterprises to enhance.

And systemic risk, market risk and credit risk caused by the lack of funds for small and medium-sized enterprises, production and management of insufficient investment, resulting in insufficient investment in technological innovation, technology research and development capacity is weak, which seriously affects the development of (small) small enterprises.

In the market environment, China's small and medium-sized enterprises are also facing many difficulties.

*** Inadequate management system, lack of targeted industrial guidance and development planning for small and medium-sized enterprises (SMEs), and the lack of regulations to support (SMEs) have resulted in (SMEs) losing a lot of opportunities for development.

The national policy support system for small and medium-sized enterprises has not yet been formed, and the pattern of formulating support policies according to the size and ownership of enterprises has not yet been completely changed, and the inequality in the application of policies on taxation, land, and adjustment of assets and liabilities still exists.

In addition, the normal financing channels are not smooth, and the difficulty of financing is the primary problem of (small) enterprises.

Bank credit lacks guarantees, while the direct financing of the GEM market is a thousand calls.

Therefore, a large number of small and medium-sized enterprises can only engage in non-standardized private financing with high interest rates and high risks.

Although China has promulgated the Small and Medium-sized Enterprises Promotion Law, the current policies and laws of China lack specific provisions and adequate protection for the equal relationship and equal treatment of small and medium-sized enterprises in the market, which makes it difficult for small and medium-sized enterprises not to have their interests violated.

With the deepening of China's reform and opening up and China's accession to the WTO has brought a rare historical opportunity for the development of small and medium-sized enterprises, small and medium-sized enterprises in the following aspects of the environment will be improved:

(1) national treatment and product access;

(2) the capital market and financial services;

(3) the opening up of the market and the environment for exports;

(4) the reduction of tariffs and the export of goods and services;

(5) the development of the market for small and medium-sized enterprises.

(4) Tariff reduction and production costs.

At present, under the conditions of market economy, the entrepreneurship and development of small enterprises have encountered unprecedented good time, whether in the political environment, economic environment, or scientific and technological environment, social environment and so on.

(1) the political environment.

Mainly includes the nature of the national regime and social system, as well as national guidelines, policies, laws and regulations.

In recent years, China *** increasingly emphasizes the support of small businesses, and has formulated many policies conducive to the creation and development of enterprises.

On the legal front, regulations have also been formulated to manage and maintain small businesses, especially the Law of the People's Republic of China on the Promotion of Small and Medium-sized Enterprises, which was implemented in 2003 and has played a positive role in regulating and promoting the development of small businesses.

(2) Economic environment.

It mainly includes the level and speed of national and local economic development, the structure of the national economy, social and economic development strategies and plans, people's life and consumption structure and consumption level, market supply and demand conditions and social infrastructure construction.

These many factors bring opportunities for small business entrepreneurship.

(3) Science and technology environment.

The improvement of science and technology has led to changes in human production and lifestyle, creating new development opportunities for small businesses.

In particular, the development of information technology and e-commerce has changed the unfavorable situation of small businesses in access to information, marketing and access to international markets.

(4) Social environment.

Mainly manifested in the real society, the formation and change of various classes, demographic structure and mobility, people's life and work style, a variety of cultural and entertainment consumption conditions.

All of this will lead to changes in the industrial structure, bringing opportunities for the creation of small businesses.

But I think the most important one is the positioning of the enterprise; the other is the development direction of the enterprise.

As a manufacturer of their sales channels are basically the choice of dual-channel that is, their own sales + retailer sales, only two-legged road to go steady.

Own sales not only to expand their profits but also to truly understand the needs of customers, and choose other channels to increase sales.

The ratio of self-sales to its sales depends on the marketing strategy of your business.

I think as a company's own products must be characterized by differentiated products to meet the requirements of their customers (market segments).

If you can, we can **** together to discuss.

This is to learn from the Guangdong people, Wenzhou people.

A small boat is good to turn around and catch the gap market.

Fully utilize the funds and resources to do others can not do the small market, do not look down on these from time to time.

In fact, it is a big market.

Do it, people have nothing I have, people have I change.

That is, what others do not have, I have.

What others have, I'm ready to change.

Because the market is not fixed, always changing.

The small boat has the advantage of a small boat, make good use of it, and eventually become a big boat.

Go for it.