What is the concept and function of corporate vision?

Corporate Vision's translation of corporate vision, or vision, was very popular in the 1990s.

Corporate vision refers to the highly generalized description of enterprise prospects and development direction by enterprise strategists. It consists of the core concept (core values, core purpose) and the prospect of the future (the grand goal and vivid description of the goal in the future 10 ~ 30 years).

The so-called vision is formulated by members within the organization, and through team discussion, the organization obtains a consistent understanding and forms a future direction that everyone is willing to go all out. The so-called vision management is to combine personal values with organizational purposes, build a team through the trilogy of developing vision, aiming at vision and implementing vision, move towards organizational success, and promote the maximum play of organizational strength.

After the vision is formed, the person in charge of the organization should make a simple, concise and clear statement to the internal members to stimulate internal morale, and should implement it as an organizational goal and action plan.

Generally speaking, most corporate vision have forward-looking plans or pioneering goals as the guiding principles for enterprise development. In western management works, most excellent enterprises have a characteristic, that is, they emphasize the importance of corporate vision, because only by relying on vision can we effectively cultivate and motivate everyone within the organization, stimulate individual potential, motivate employees to do their best, increase organizational productivity and achieve the goal of customer satisfaction.

The vision of an enterprise belongs not only to the person in charge of the enterprise, but also to every member of the enterprise. Through the process of formulating the vision, the vision can be made more valuable and the enterprise more competitive.

Corporate vision is an important part of enterprise strategic development. Corporate vision, as its name implies, refers to an expectation, a prediction and a positioning of the future development direction of the enterprise according to the needs of the current management development of the enterprise. And through the market effect, timely and effectively integrate the internal and external information channels and resource channels of the enterprise, so as to plan and formulate abstract concepts or attitudes such as the future development direction, core values, principles, spirit and creed of the enterprise; And the mission, significance of existence, management policy, business field, core competitiveness, behavior policy and implementation of the enterprise. So that all employees of the enterprise can be familiar with the mission and responsibility entrusted by corporate vision in a timely and effective manner, and the enterprise can constantly enhance its strength and strength in solving problems in the cycle of planning, execution, evaluation and feedback.