Traditional Culture Encyclopedia - Traditional culture - What is the difference between event marketing and viral marketing?

What is the difference between event marketing and viral marketing?

Differences: The focus is different. One focus is on marketing triggered by events.

Viral marketing focuses on the method of communication.

The same thing: both can cause rapid spread.

Low cost leads to ideal communication effect.

In real marketing, there is actually no special difference and they may be carried out at the same time.