National tide short video advertising content characteristics

Traditional culture and fashion culture of mutual reference and fusion has given rise to a large number of Chinese tide brand rise, the two into one short video advertising has also become a major selling point, and take on the role of giving the brand image and cultural connotations The role of brand image and cultural connotation. With the rapid development of Internet media technology, the national trend of short video ads in the formation of their own style and characteristics, but also with the help of innovative communication strategies, for brand marketing brings a new way of thinking.

Short video ads refer to advertisements carried in shorter videos, which can be in social APPs, short video APPs, news APPs and other applications.

For most short video entrepreneurs/startups, ads are the main source of revenue on which they currently rely. In addition to PGC companies, UGC Darren, short video platforms such as Meipai, Jittering, etc. have also begun to make an effort in short video content marketing, and some short video companies have even launched a full case marketing service, after all, 1.5 million to 3 million a short video advertisement is much more profitable than the traditional patches and advertising implants.