How to develop characteristic logistics and green logistics in Hunan?

1) government control and formulation of policies and regulations

In the primary stage of logistics greening, the government should attach great importance to it, actively support it, and take measures to guide it in an all-round way to make logistics enterprises go green smoothly.

(2) change ideas and establish a sense of participation by the whole people.

Green logistics management is a brand-new management concept, which requires enterprises to focus on long-term interests based on sustainable development, which requires enterprise leaders and employees to change their concepts and establish a sense of full participation. Full participation also includes that enterprises should use green ideas to guide the planning and transformation of product structure, carefully formulate "green plans" and implement "green projects". For the front-line employees, we should cultivate the awareness of "green consumption" and "green products", cherish the living environment of human beings, and let the concept of "environmental protection, ecology and green" take root in people's hearts.

(C) the implementation of green marketing strategy

The so-called green marketing is an advanced social marketing, which emphasizes the organic unity of consumer demand, enterprise interests and environmental protection interests on the basis of conventional marketing. Green marketing pays more attention to environmental protection than social marketing. To implement green marketing, on the one hand, enterprises can improve the environmental competitiveness of products in the new international market environment through their own green image; On the other hand, enterprises themselves undertake corresponding social responsibilities, which play a guiding and strengthening role in mass consumption behavior. Therefore, the application of green marketing can promote the development of green product market.

(D) Green reengineering of logistics process of logistics enterprises

The green reengineering of enterprise logistics process includes: timely and safe transportation loading and unloading; Quality and freshness in storage and processing; Healthy and environmentally friendly packaging information processing does not destroy any of the above links. Therefore, enterprises should first choose green transportation strategy and implement joint and consistent transportation. Combined and consistent transportation refers to a systematic mode of transportation that combines various modes of transportation effectively and skillfully with the unit loading system as the medium, and keeps the state of unit goods from the consignor to the consignee. This mode of transportation can reduce the total transportation volume, including turning to railway, sea and air, and reduce vehicle operation and improve distribution efficiency through effective use of vehicles; Use "green" vehicles to reduce exhaust emissions.

Secondly, it is necessary to implement the same distribution to reduce pollution. * * * Synchronous distribution is an artificial, purposeful and intensive distribution based on the distribution demand in a certain area of the city. Distributed by small and medium-sized enterprises in the same industry or region. * * * Unified receipt, delivery and distribution can significantly reduce the flow of goods; Effectively put an end to wrong transportation; It can improve the transportation efficiency of goods in the city and reduce the empty driving rate; It is conducive to improving the level of distribution service, greatly reducing the inventory level of enterprises, and even achieving "zero inventory" and reducing logistics costs.

(E) Strengthen the cultivation of green logistics talents

As a new thing, green logistics requires high quality of operation planners and professionals. Therefore, to achieve the goal of green logistics, it is imperative to cultivate and bring up a group of logistics talents who are familiar with green theory and practice. Relevant universities and scientific research institutions should carry out targeted training and training programs for green logistics talents, and strive to deliver more qualified talents for the green logistics industry; We can also mobilize the enthusiasm of enterprises, universities and scientific research institutions to cooperate with each other, promote the integration of Industry-University-Research, turn the research results of universities and scientific research institutions into the basis for guiding practice, and improve the theoretical business level of enterprise logistics practitioners.

The Practical Significance of Green Logistics

In a word, implementing green logistics development strategy, vigorously strengthening the establishment and perfection of green logistics policy and theoretical system, improving and adjusting logistics system objectives, logistics facilities and equipment, and logistics activity organization, and realizing the overall optimization of logistics system and minimal damage to the environment are not only conducive to environmental protection and sustainable economic development, but also conducive to the overall improvement of China's logistics management level, which is of great significance to China's economic development.