The development trend of future advertising

In 2022, the advertising market in China will exceed one trillion yuan.

Under the impact of internet advertising, it is difficult for traditional advertising to reach modern people in the past. However, the traditional media attached to traditional advertisements still maintains its influence and credibility. Diversification, accurate positioning and digital transformation are the three transformation opportunities that the traditional advertising industry should grasp in the future.

In the future, the advertising industry of all media will not be independent and single. Combinatorial marketing, that is, a brand can use a variety of media to create an integrated marketing system, maximize audience coverage and enhance brand influence. This also means that, in fact, there is no complete competition between the sub-advertising industries of different media. It will be a new trend for the advertising industry to cooperate with each other and give full play to their absolute advantages. In the future, the integration and integrated development of different media segmentation advertising industry will be an important direction of advertising industry.

Forward-looking Industry Research Institute predicts that from the development trend of the whole advertising industry, it will maintain a relatively stable growth rate in the next few years, and the compound growth rate will remain at around 6% from 2020 to 2025. It is estimated that the market size of the advertising industry will be close to 920 billion yuan in 2020, and then it will grow steadily year by year. By 2022, the market size of the advertising industry is expected to exceed 1 trillion yuan.

-For the above data and analysis, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Advertising Industry by Forward-looking Industry Research Institute.