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How to write the best advertising copy for bread?
Green Green Buns: Matcha-flavored taro buns. It is dripping with matcha cream, hand-made taro paste, and brown sugar pearls are deeply hidden in the interior. It is full of matcha aroma and leaves your mouth with a slightly sweet and slightly crisp feeling of happiness.
Red red envelope: bursting strawberry milk envelope. Purely handmade taro puree, fresh strawberry custard sauce, a collision of elegance and vitality, a mouthful of sweet and sour juice instantly lights up your taste buds.
Heiheibao: bursting banana chocolate bag. Lava chocolate sauce, blended with banana custard sauce, the happy and fragrant chocolate flavor caresses the taste buds, and the wonderful taste meets all your expectations.
Purple Purple Bun: Pop-topped taro milk bun. Filled with liquid milk, delicate taro puree and soft mango custard, garnished with fresh mango pulp. ?
Do you feel salivating after reading the copywriting of these four types of bread?
Red-red buns, green-green buns, black-black buns, and purple-purple buns. Name the bread directly with colors. It's a bit cute, but also feels like it borrows from the popular Internet celebrity bread "Dirty Dirty Bun". And when describing the bread, I also used the writing technique of the five senses to vividly describe the characteristics of the bread. Of course, there is still room for optimization in many aspects.
By the way, this set of copywriting was placed in my rice ball. The copywriting that our rice ball friends practiced by themselves is not inferior to the originality.
Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)
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