How is the commercial value of small programs in the field of e-commerce?

At present, Alipay, Baidu, byte jumping (today's headlines, jittering), WeChat, QQ, fast hand, etc. are all in the field of small program layout, in addition to the main small program with platform characteristics, the platforms are more or less involved in the e-commerce small program. Among these platforms, WeChat, Jitterbug, and Shutterbug have strong competitiveness in the field of e-commerce.

The role of small programs in the field of e-commerce is mainly:

1, relying on platform traffic to obtain customers. WeChat monthly activity of more than 1 billion, is the largest social platform in China; Jitterbug daily activity of 320 million, fast hand daily activity of more than 200 million, the two are the leader of the domestic short video platform. The huge number of active users on the platform hides the potential for business opportunities. Small programs can help businesses acquire customers on WeChat, Jittery, Shutterbug and other channels, and convert public domain traffic into private domain traffic for businesses.

2, improve customer conversion rate. Traditional e-commerce is in Taobao, Jingdong and other e-commerce platforms to open stores, through other platforms to do promotion, marketing activities to guide customers in Taobao, Jingdong, etc. to complete the transaction, the small program is to simplify the transaction process, the user can directly enter the promotion of graphic, video on the bearing of the small program to complete the purchase. Users need to go through the process of knowing the product information - the desire to buy - the actual purchase, in the APP jumping process, a portion of the customers lost in the last process. This feature of the small program helps merchants to improve the conversion rate of customers' purchases.

3, online e-commerce to assist offline. Merchants can use the small program for online ordering and offline self-pickup. In the case of a small program for tea, for example, customers can order online through the next program, offline self-pickup way to save queuing time; community group purchases can also be made with the help of a small program for online group purchases, the distribution of the offline.