How to realize the deep integration of culture and tourism

Promoting the integrated development of cultural industry and tourism industry is an important decision made by the CPC Central Committee and the State Council, and an important way to promote the transformation and upgrading of the two industries, improve quality and increase efficiency. Especially under the background of steady growth and structural adjustment to promote reform and benefit people's livelihood, it is of great significance to further promote the deep integration of cultural industry and tourism industry.

First, further strengthening integration is the concept of development. On the one hand, according to the demand of tourism market, cultural resources, cultural heritage and cultural traditions are deeply excavated, sorted out, developed and utilized, and integrated into tourism products and services, so that tourists can spread culture in the process of constantly experiencing, feeling and recognizing different cultures, which is conducive to promoting cultural exchange and value realization in tourist destinations, expanding cultural influence and enhancing cultural soft power. On the other hand, the integration of cultural creativity and design services with the tourism industry is an inevitable choice for the upgrading of the tourism industry. Only by promoting cultural connotation throughout the whole process of tourism development and realizing the unity of the appearance and cultural connotation of scenic spots can tourism be more vital, attractive and competitive.