What is community group buying? What should I do?

Community group buying is a kind of shopping consumption behavior of residents in real communities, and it is a form of group buying based on regionalization, niche and localization of real communities.

Through the preferential activities in the form of group purchase provided by community shops for residents around (in the community), it can promote the accurate publicity and consumption stimulation of shops to core customers, and quickly enhance the regional visibility and reputation of shops, which has a great role in the sales of shops.

Extended data

Group buying platform operation mode: First of all, the group buying platform takes "increasing the popularity of stores" as the attraction point and invites major stores to settle in. After paying a certain initial fee and deposit, and negotiating the commission ratio with the group buying platform, the store signs a group buying agreement on a specific group buying product.

After that, the group buying platform will publicize and display the group buying goods of the store in some cities, so that residents can search for the target goods through the group buying platform. Residents who place an order and pay the full amount in advance will be eligible to enjoy the products purchased by the store. Residents will take the corresponding vouchers to spend, and the store will provide the corresponding group purchase products or services to the residents after authenticating the vouchers.

Finally, after the group purchase product expires, the group purchase platform will transfer part of the store's income to the store according to the commission ratio agreed by both parties.

Baidu encyclopedia-community group purchase