Traditional Culture Encyclopedia - Traditional culture - What kind of online platform is Taobao really? What are its main functions?
What kind of online platform is Taobao really? What are its main functions?
Taobao.com is the larger online retail, business community in the Asia-Pacific region, founded in May 2003 by Alibaba Group. Taobao is a popular online retail platform in China, with nearly 500 million registered users and over 60 million regular visitors per day, while the number of items online has exceeded 800 million per day, with an average of 48,000 items sold per minute.
Function: A comprehensive retail shopping center including C2C, group purchase, distribution, auction and other e-commerce modes. It has now become one of the world-wide e-commerce trading platforms.
Expanded Information
Initial Marketing
1, "Rural surrounded by cities". As the state has strengthened the regulation of SMS, making a large number of small and medium-sized websites and personal websites lost the source of profit and unsustainable. Taobao will advertise on these small sites, through advertising, so that the majority of consumers know that there is such a C2C e-commerce site.
2. Taobao is allied with MSN and other portals. Because the perception of Taobao has changed so much, Taobao has begun to form strategic alliances.
3. Utilizing the media for marketing campaigns. Taobao has used the hot-selling New Year's Eve movies to raise its profile since Beijing International Radio and TV Week in 2004, and it has also taken props to online auctions.
Baidu Encyclopedia - Taobao
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