The Significance of Traditional Cultural Elements in Industrial Design

The Significance of Traditional Cultural Elements in Industrial Design

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Under the background of globalization and technology-driven social development, modern industrial design inherits and applies China traditional cultural elements, not only in form and appearance, but also in artistic conception and spirit; It should not only absorb the essence of tradition, but also conform to the modern design concept; We should not only inherit and learn from, but also pay attention to development and innovation.

Abstract: There are outstanding problems in the application of Chinese traditional cultural elements in industrial design, and beneficial attempts and successful cases are emerging day by day. In the external competitive environment where the industrial design of western cultural powers has been integrated with traditional cultural elements, it is more urgent for China, which has a profound cultural background, to solve the problem of integration and innovation of industrial design and traditional cultural elements. The inheritance and application of China traditional cultural elements in modern industrial design is not only the innovative application of the content or form of traditional cultural elements, but also the innovative application of the image and spirit of traditional cultural elements; We should not only inherit and learn from it, but also pay attention to the innovative application organically combined with modern society.

Keywords: modern industrial design; Traditional cultural elements; Innovative application

Introduction: Based on engineering, aesthetics and economics, industrial design optimizes the shape, structure, color and function of industrial products, which is the cross product of industrial technology and aesthetic art. Industrial design is a highly comprehensive discipline, covering packaging design, advertising design, environmental design, architectural design, interior design, circuit design, mechanical design, communication design, display design, graphic design, website design and many other aspects. With the rapid development of science and technology and the popularization of computers and networks, the concept and means of industrial design have been continuously improved, and China industrial design has stepped into modern industrial design. Modern industrial design is often called "functionalism design", which emphasizes "technical beauty" or "machine art". Modern science and technology provide a good platform for industrial design, but it also makes China's industrial design focus on how to use high technology to increase people's sensory stimulation, while the core issue of how to impress people with internal artistic aesthetics is increasingly ignored. This makes modern industrial design products often lack traditional cultural elements, but there is no soul behind the gorgeous appearance. Industrial design products are often branded with the imprint of social culture, which makes industrial design inextricably linked with traditional culture. As an ancient country with a history of 5,000 years, China has a long history of traditional culture. China's traditional cultural elements have rich connotations, a wide range of subjects, various forms and a long history. They are valuable resources in the world art forest and have unique oriental cultural charm. How to fully understand the connotation and function of China's traditional culture, extract the classic elements of traditional culture and combine them with modern science and technology, and innovatively apply them to industrial design to form China's unique design style is a subject faced by modern industrial designers, and it is also a problem that needs in-depth study in the field of industrial design.

1, the expression and spiritual connotation of traditional cultural elements in China.

China's traditional culture includes traditional literature and art, traditional festivals, traditional ideas (the thought of rites and music, self-denial and self-defense, Taoist nature), traditional architecture, traditional customs and so on, involving people's daily habits, behavior norms, religious beliefs, artistic attainments and so on. In the long history of the development of Chinese culture, the traditional cultural elements in China have been formed through layers of screening and inheritance from generation to generation. These traditional cultural elements, which condense the character and spirit of the Chinese nation, make China's traditional culture transcend abstract concepts and have a clear display carrier. China's traditional cultural elements have a wide range of themes and forms, including traditional colors, traditional patterns, traditional patterns and symbols, and traditional spirits. These forms are presented through various carriers, such as Wan Li Great Wall, Spring Festival couplets, paper-cuts, opera masks, ink paintings, painted pottery, blue and white porcelain, bronzes, seal cutting, poems and songs, and so on. China's traditional cultural elements have rich spiritual connotations. For example, China's five colors reflect the meaning of beauty; The pattern of painted pottery reflects the totem worship psychology of China ancestors. Peony is a symbol of wealth, auspiciousness, happiness and prosperity, while lotus leaf "emerges from mud without being stained", which is quiet and harmonious and represents noble spirit. China's traditional painting pays more attention to freehand brushwork. Zen in landscape painting, vitality in flower-and-bird painting and dullness in figure painting are often the embodiment of China's traditional Confucianism and Taoism. Besides the rhyming form of Yuan Qu, Tang Poetry and Song Poetry also shaped the artistic conception.

2. The application status of traditional cultural elements in China industrial design.

China's industrial design started in 1980s, and experienced decades of tempering and stumbling development. From simple imitation at the beginning, to blindly following western design style, to localized improved design, and even to tentative innovation in recent years, some preliminary results have been achieved. However, compared with developed countries, the level of industrial design is far from satisfactory. It has formed a design image with weak innovation consciousness and insufficient creativity in the world, and lacks competitiveness in international competition. There are some outstanding problems in the application of traditional cultural elements in China industrial design. First, blindly imitate and follow the western style, abandon the national culture, and lack the traditional cultural elements of China in the product design, which makes the product show a homogeneous development and does not form a design style with China characteristics. On the one hand, the industrial design style follows the European and American countries, but the cultural differences between China and the West are huge, and it is inevitable that "the East will be effective"; On the other hand, it is copying Japanese elements, but the cultures of the two countries are similar but different. Japanese is not a preservative for China's traditional culture. Second, the understanding of traditional cultural elements stays in appearance and lacks spiritual connotation. The cultural elements adopted are solidified in elements and carriers such as cheongsam, blue and white porcelain, Peking Opera facial makeup and porcelain. However, the understanding and display of the spiritual connotation of traditional culture is not deep enough, and the understanding of the inheritance of traditional culture is too superficial. Third, the introduction of traditional cultural elements is not organically combined with modern science and technology and the current social environment. Only after simple antique, patchwork, copy and paste, some surface pattern totems and shapes are mechanically applied to modern space and current society. Without considering the change of space and environment, the difference between modernization and tradition, and the humanized and personalized needs of product users, such industrial product design will inevitably appear uncoordinated, abrupt and even absurd. Fortunately, some useful attempts and successful cases are emerging in China's industrial design. For example, the logo of Beijing's Olympic bid has absorbed the "Chinese seal" pattern, and the Olympic Xiangyun torch has adopted the "Xiangyun pattern" with profound China cultural characteristics; Olympic venues "Bird's Nest" and "Water Cube" adopted China's traditional cultural thought of "round place". In the design of the "China Pavilion" of the World Expo, the most distinctive traditional element of ancient buildings in China, the bucket arch shape, was adopted. In the packaging design of "Fang Shuijing", the lion, the traditional cultural image of China, was used. In some sound modeling designs, the traditional China cultural element "Tai Chi" symbol is used. The introduction of these traditional cultural elements brings fresh cultural inspiration to the field of industrial design.

3. The precedent of western cultural powers using traditional cultural elements in industrial design.

Under the general trend of globalization and integration of economic development, under the background that modern science and technology greatly reduce the cost of copying and imitation, modern industrial design styles are easy to influence and imitate each other and tend to be homogeneous. In order to avoid the style loss of this industrial design product style in the wave of modern industrialization, all countries try their best to creatively use local traditional cultural elements in industrial design to create a style with national characteristics, especially for cultural powers. As the birthplace of industrial design in the world and the earliest proponent of the concept of creative industry, Britain combines its typical "island culture" characteristics with the unique personality of British culture to create a classical and aristocratic industrial design style. Taking the design of English tea set as an example, it clearly conveys the aristocratic temperament of Britain, which is a subtle combination of British classical and aristocratic traditional culture and aesthetic and fresh artistic atmosphere. Japanese industrial design is characterized by the coexistence of traditional culture and modern technology. Influenced by Zen Buddhism, Japanese traditional cultural thoughts advocate the style of few and simple. Japan is surrounded by the sea, with a small territory and a narrow and crowded living environment. The national cultural awareness of being close to nature and saving resources has been deeply rooted in the bone marrow. Therefore, in Japanese industrial design products, we advocate nature and love miniaturization, pocket size, portability and versatility. The rapid development of modern science and technology in Japan has organically integrated these traditional cultural concepts and elements into modern industrial design, forming the characteristics of both traditional culture and modern science and technology. Muji, a famous Japanese brand, shows minimalism and nihilism. "Seemingly empty, in fact, it can accommodate hundreds of rivers" is not only a typical embodiment of Zen in Japanese traditional culture, but also a good expression of its modern design art concept.

The United States is an immigrant country at the end of national history. The free and open growth environment has created the optimistic, humorous, relaxed and casual personality characteristics of the United States, and also formed the traditional cultural temperament of diversity, tolerance, openness and innovation in the United States. Under the highly developed commodity economy, the United States is committed to building its position as an economic power, which has produced a strong modern commercial atmosphere and also contains the inherent characteristics of industrial civilization with function, efficiency and money first. On the one hand, American modern industrial design shows a relaxed and optimistic color, on the other hand, it pays attention to practicality and advocates pragmatic innovation. Inclusive innovation. The famous mobile phone brand "Apple" mobile phone is simple and fashionable, comfortable and practical, easy to operate and innovative, and has been at the forefront of cultural innovation in mobile phone design. The natural environment with numerous mountains and dry climate has created the rigorous and steady national character of the Germans. In German industrial design, more attention is paid to the intrinsic function and quality of products, which is not an exaggeration. For example, Germany pays more attention to the inherent performance of solid foundation and easy maintenance in automobile design, which is in sharp contrast with the design concept of Korean cars pursuing beautiful appearance and streamline. The suitable living environment has formed the national cultural characteristics of French people, which are relaxed, romantic, beautiful and fashionable. France has always been at the forefront of the pursuit of fashion, and fashion elements such as fashion and perfume have become synonymous with this nation. French industrial design is full of individuality, romance and aestheticism. /kloc-Rococo artistic style and decorative art movement, which originated in France in the 0/7th century and spread all over Europe, laid a delicate, elegant, gorgeous and lovely French romantic style, and also had a lasting impact on French industrial design.

4. Innovative ways of China traditional cultural elements in modern industrial design.

Modern industrial design can only develop and grow if it is integrated into the traditional cultural elements of the country. For China, which has a vast territory, a large population, a long history and profound cultural heritage, it is more urgent to solve the problem of integration and innovation of industrial design and traditional cultural elements.

4. 1 Innovative application of traditional cultural elements in content or form

China's traditional cultural elements are dazzling and complicated. It is necessary to grasp the characteristics of various traditional cultural elements, make innovative reference on this basis, and apply them to modern industrial design. The first is the use of traditional colors. "Look at its color from a distance, look at its flowers closely", and color is often the first element of product communication. Color can reflect the traditional cultural characteristics of China. For example, the blue of China red and blue porcelain has China characteristics, and the yellow has the imperial spirit, which are all symbols of China culture. Different from popular cognition, Chinese style color is reflected in all color systems, not limited to several color systems. Its main features are high brightness and low purity. The color of Chinese style often comes from specific things in life (such as rouge, beauty, water green and so on). ), which contains rich humanistic feelings. The application of color in design will also make the products have distinctive China characteristics. Secondly, the use of traditional patterns and patterns. For example, dragon pattern, back pattern, wishful pattern, Hua Niaowen, clever curved pattern, auspicious cloud pattern, bamboo slips, peony, ink painting, tassels, belt buckles, paper cutting and so on. The traditional patterns and patterns in China have a sense of order and rhythm, showing two outstanding characteristics. First, symmetry, widely used in architecture and other aspects, embodies the dignity of the atmosphere, and is also used in the modeling of traditional clothing, reflecting a harmonious beauty and the golden mean of Confucianism; Second, fluency, such as various patterns and auspicious clouds, is fluent and free, reflecting the feeling of "being as good as water". Third, the use of traditional calligraphy and painting. Chinese characters and paintings are the roots and souls of China traditional culture. Chinese characters have unique shapes and diverse meanings, and China's traditional paintings are colorful and far-reaching. The direct or indirect integration of traditional Chinese characters and painting elements is helpful to enhance the harmony and unity of industrial design products, effectively beautify the modeling and deepen the artistic conception. Finally, the traditional manufacturing technology and materials are adopted. Crafts and materials with traditional cultural characteristics include embroidery, blue dyeing, weaving, carving, paper cutting, lacquer art, bronzing and other traditional fabrics, traditional ornaments such as burning blue, and traditional utensils such as bronzes, pottery and porcelain. These traditional crafts and materials are not only beautiful in color and shape, but also have profound cultural heritage. If skillfully applied to modern industrial design, it not only improves the quality and connotation of products, but also forms a "collision" beauty through the sharp contrast between tradition and modernity.

4.2 Innovative application of images and spirits of traditional cultural elements

China's traditional cultural elements have profound metaphor, artistic conception and spiritual connotation. They often entrust and express a deeper spiritual appeal through some visual appearances, shapes, colors, functions and materials. For example, China's traditional culture is deeply influenced by Confucianism, Taoism and Buddhism, and often creates a peaceful and far-reaching artistic conception in traditional cultural elements, conveying the thoughts of "benevolence", "unity of things and me", "unity of heaven and man" and "Taoism". "Metaphysics is a thing, and metaphysics is a device." Artistic conception and spirit are the highest realm pursued by China's ancient creative ideas. Modern industrial design should learn from this excellent tradition, explore the image under the traditional cultural elements of China, and explore the spiritual connotation. To fully understand the "spirit" and "meaning" of traditional culture is not simply to copy and mechanically apply some traditional cultural elements such as traditional totems or shapes, but to refine, analyze, design and recreate these elements, skillfully use them without leaving traces, and highlight the expression of spiritual feelings, which is intangible and tangible.

4.3 Innovative application organically combined with modern society

Absorbing traditional cultural elements is not conformism and conformism, and it is forbidden to simply copy and paste without considering the changes of modern social characteristics, usage habits and aesthetic needs, and without adaptive adjustment and innovation. In modern industrial design, we should fully understand the internal characteristics, main ideas and spiritual connotations of traditional cultural elements, integrate traditional cultural elements with contemporary society, economic and humanistic environment and social habits, conform to modern art forms and aesthetic concepts, and combine modern emerging scientific and technological means and new technical materials to carry out secondary innovative design. Modern industrial design should raise the form, spirit and meaning of China traditional cultural elements to a new height and realm, endow them with new vitality and sense of the times, and make China traditional cultural elements keep pace with the times.

5. Conclusion

In the external competitive environment where the industrial design of western cultural powers has been integrated with traditional cultural elements, if China's industrial design stops at passively imitating and following western countries and can't organically combine its own traditional cultural elements for innovative design, China's industrial design products will be in an embarrassing situation of losing their style under the tide of globalization, modernization and technology, and China's industrial design will be marginalized. Modern industrial design should absorb traditional cultural elements, shape national characteristics and form excellent and unique design styles in order to be invincible in international competition. Under the background of globalization and technology-driven social development, modern industrial design inherits and applies China traditional cultural elements, not only in form and appearance, but also in artistic conception and spirit; It should not only absorb the essence of tradition, but also conform to the modern design concept; We should not only inherit and learn from, but also pay attention to development and innovation.

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