What is the trend of e-commerce now?

The volume of e-commerce transactions has increased year by year.

2011-In 2020, the volume of e-commerce transactions in China is increasing year by year, but the growth rate is decreasing. In 2020, the national e-commerce transaction volume reached 37.2 1 trillion yuan, a year-on-year increase of 4.5%.

Online retail sales exceeded 1 1 trillion yuan.

In 2020, the national online retail sales will be 1 1.76 trillion yuan, a year-on-year increase of 10.9%. The online retail sales of physical goods was 9.76 trillion yuan, up 14.8% year-on-year, accounting for 24.9% of the total retail sales of social consumer goods, up 4.2 percentage points from 20 19.

From the perspective of user groups, the data of China Internet Network Information Center (CNNIC) shows that as of June 5438+February, 2020, the number of netizens nationwide reached 989 million, an increase of 85.4 million compared with March 2020, and the Internet penetration rate reached 70.4%, among which the number of online shopping users reached 782 million, accounting for 79. 1%.

From the perspective of commodity categories, commercial big data monitoring shows that the online retail sales of clothing, shoes and hats, textiles, daily necessities, household appliances and audio-visual equipment rank in the top three, accounting for 22.27%, 14.53% and 10.80% of the physical online retail sales respectively. Chinese and western medicines, tobacco and alcohol beverages achieved rapid growth, with a year-on-year growth rate of over 30.0%.

The eastern region is the main market for e-commerce.

According to the regional situation, the proportion of online retail sales in the eastern, central, western and northeastern regions is 84.54%, 8.37%, 5.68% and 1.465, 438+0% respectively, with the year-on-year growth rates of 10.7%, 6.2%, 4.65 and 438 respectively.

From the perspective of provinces, the top ten provinces in terms of online retail sales are Guangdong, Zhejiang, Shanghai, Beijing, Jiangsu, Fujian, Shandong, Anhui, Hebei and Henan, and online retail sales account for 87.46% of the country's total.

—— The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China E-commerce Industry by Forward-looking Industry Research Institute.