How to improve the international communication power of China media?

Rational use of news and information is the key to political success. To make rational use of news information, we must follow the principle of news dissemination and strengthen the scientific control and application of various media. Especially in the face of the pluralistic, real-time and diverse ecological environment of public opinion, we must actively use the new media as the latest communication carrier, conform to the news laws, improve communication skills, actively set the agenda, release information in time, and strive to take the lead in the public opinion war.

Innovate the concept of external publicity. The impact of new media on the traditional concept of news communication began to appear. The new media is restricted by the terminal display screen and users' habits, which embodies its own unique communication characteristics and laws. Changing communication concepts and exploring communication skills are related to the effectiveness of news propaganda and the competitiveness of new media. New media and traditional media should "seek common ground" and "seek differences" in external propaganda, that is, they should be consistent in the political direction and value orientation of news propaganda content, but they should reflect differences in news selection, discourse structure, information form and communication mode.

Innovating external communication content with the help of new media platform. In order to develop and mature, new media must have information content that meets their own needs. It is necessary to study the needs of users, enrich service functions, and spread news by using language, content and expression that reflect the characteristics of new media according to the differences of user groups, acceptance mentality and changes of reading habits, instead of copying the contents of traditional media.