How to turn a good idea into an operational business model?

Business model is the core logic for enterprises to create value. The connotation of value is not only to create profits, but also to provide value for customers, employees, partners and shareholders, and on this basis, to form the competitiveness and sustainable development of enterprises.

It is a set of methods about how to start a business and profit from it.

The strategy, tactics and tactics, that is, combat power, are packaged into a set of methods on how to make profits, so the business model is the application tool of strategy.

Brand is the visible hand of an enterprise, and business model is the invisible hand of an enterprise.

The core of business model is the effective integration of resources, and its main points are: sales-operation-capital.

(A), the design elements of the business model

1. profit

Protect yourself

3. Self-starting

4. adjustable

5. Financial exit strategy

(B) the implementation of business model: the operation process is: money → things → money → entering the next cycle.

There is a view that today, enterprises have attached great importance to business model innovation, and decision makers must clearly realize that a good business model does not mean ultimate success, which depends on whether it happens to have a matching entrepreneur and a team of entrepreneurs who can control it. Entrepreneurs are more important than business models. This view only talks about the point, without considering the surface.

Strategic planning is to solve the problem of enterprise development, and business model is to solve the problem of enterprise survival.

American billionaire: oil tycoon paul getty predicted that the most promising business model in the 2 1 century should have the following characteristics:

1. You must have your own business. Everyone engaged in this business is an independent businessman, not working for others.

Your enterprise must provide products and services with broad market prospects, rather than a special product that looks very distinctive but has a small potential market.

You should ensure that your products and services can be bought with confidence and can be purchased repeatedly.

The products and services you provide must be superior to your competitors and have your own core competitiveness.

You must reward those who make contributions and follow the principle of more work and more pay.

6. Your business success must be based on helping others succeed, which is a win-win or even win-win business mechanism.

(3), the business model should follow the main points:

The business model must be profitable-almost no company is profitable on the first day. How long does it take to make a profit when there is a problem? Write down the target profit date. If you haven't made a profit for a long time, try to solve the problem.

The business model must be able to protect itself-these barriers include patents (actually not as useful as many people think), brands, exclusive sales channel agreements, trade secrets (such as the formula of Coca-Cola), and the advantages of pioneers.

The business model must be self-initiated-one of the traps that entrepreneurs are most likely to fall into is trying to create a business model that cannot be self-initiated.

The business model must be adjustable-a business model that relies on a large number of customers or partners is far less flexible than a business model that can be adjusted at any time.

The business model should have a financial exit strategy (not necessary)-if you can start a business and then sell it or go public, you can cash out from the net value of the company you have established.

(D), the business model from the perspective of management can be divided into

The core of sales model-operation model-capital model is the effective integration of resources.

Sales method: refers to the sales method of products or services.

Operation mode: refers to the combination of human, financial, material and information elements within an enterprise. This is the core of the business model. This is the most basic embodiment of the business model.

Capital mode: mainly refers to the way for enterprises to obtain capital and the way for capital operation. This is the supporting system of business model.

The core strategy of business model should include five aspects: value innovation as the soul, customer occupation as the center, economic alliance as the carrier, adaptability as the key and information network as the platform.

1. Take value innovation as the soul-the soul of business model lies in value innovation. The core of enterprise management is the realization of market value, and value creation, value marketing and value provision must be carried out with the help of business model, so as to maximize enterprise value. The business model should answer a series of questions: what kind of value to provide to customers, what kind of value to provide to customers, how to provide value to customers and so on. The so-called asset management is to scientifically allocate various resources on the basis of limited resources and maximize the value of enterprises with the least investment.

(1) Pay attention to virtual (light) asset management-require efficient knowledge workers to form high-performance work teams, integrate enterprise resources such as customers and suppliers, communicate and coordinate effectively by using network technology, and provide valuable production and services. The main body of light asset management is all interests in the enterprise value chain, including employees, suppliers and customers. Light asset management should not only have strategic planning and process optimization, but also have a corporate culture suitable for light asset management, and use corresponding incentive measures to ensure that light asset management creates maximum value.

(2) Strengthen the management of enterprise market value-we should respect the law of value and do a good job in effectively matching the stock price and value. There are two factors that affect the stock price: one is the internal cause, that is, the intrinsic value of the stock; First, external factors, that is, the market's discovery and recognition of the intrinsic value of stocks.

(3) Building enterprise value network-With the increasing competition and the establishment and development of enterprise alliances, the future competition will no longer be between enterprises, nor between single linear value chains. Enterprises are moving from independent value creation to cooperative value creation, and there are many value chains to build enterprise value network. In the value network, enterprises can connect many partners through effective resource integration to form a fast, reliable and convenient system to adapt to the ever-changing market environment.

(4) Creating generalized value for customers-

Customer value-can provide first-class products and services to customers and strive to create value for customers.

Shareholder value-can provide shareholders with sustained, stable and high-level value returns.

Employee value-can create a good growth and development space for employees, so that employees and the development of enterprises can grow together.

Social value-being able to repay the society and make positive contributions to social development.

2. Customer-centric-business model innovation must be customer-centric, from enterprise-centric to customer-centric, from market occupation to customer occupation, and must be customer-centric to create value for customers. From the perspective of consumers, we should seriously consider the expected benefits of customers. Only by deepening the perspective of competition to create value for users can we calmly enter the competitive space.

Carefully study customer needs—

Implement key account management.

Implement customer interaction management.

Create new added value.

Cultural added value

Service added value

Added value of accessories

3. Take economic alliance as the carrier-With the rapid development of science and technology and the increasing complexity of products, no matter how powerful the enterprise is, the era of controlling all products and technologies alone is gone forever. However, the potential that can be tapped in the traditional value chain has become less and less, and it is increasingly difficult to find an effective source of productivity improvement from within the organization.

Strengthen supply chain management.

Build the core competitiveness of enterprises.

Outsourcing non-core business.

4. The key is adaptability-if the business model determines the success or failure of the enterprise, then adaptability is the key to the success or failure of the business model. Resilience is the adaptability and strategy of enterprises in the face of complex and changeable markets, and it is the basis of competitiveness.

Time is the first cost.

Change on demand

personalized customization

5. Take the information network as the platform-With the rapid rise of the Internet, the networking and digitalization of the global economy has become the main theme of the times. Network economy is taking economic globalization as the background and modern information technology as the means, which has a profound impact on the development of human economy and society. The new business model must attach importance to the power of information network. Without an information network platform, enterprises will not be competitive.

Building the competitiveness of virtual economy-for example, the connection between "real life" and "virtual life" was realized for the first time in the network age with the business model of "virtual+reality".

Accelerate enterprise e-commerce-Only by organically integrating traditional business management with information technology, strengthening the integrated management of logistics, capital flow, personnel flow and information flow through enterprise e-commerce, and promoting the reform of enterprise comprehensive management, can we continuously improve operating efficiency and contingency speed, and bring new growth space for enterprise development.

Promote Process Reengineering-The rapid development of information technology has fundamentally changed the way organizations collect, process and use information, thus promoting a great change in organizational form.

The five core strategies of business model innovation are also the guiding principles and basic requirements of innovative business model.