Why do many enterprises give up traditional media marketing and choose new media marketing now?

In the era of traditional media marketing, enterprises have strong control over channels, users usually play the role of listeners, and information presents a "one-way" communication mode. In the era of new media marketing, because everyone has their own communication channels, information presents a complex "multi-directional" communication mode, which is quite amazing. At present, in terms of new media marketing, Golden Word of Mouth is a good one.