Traditional Culture Encyclopedia - Traditional culture - What is the name of the heroine of CCTV public service advertisement?
What is the name of the heroine of CCTV public service advertisement?
Extended data:
At present, the promotional videos of public service advertisements broadcast by CCTV have distinct themes, rich contents, various forms and vivid feelings, and new advertisements are constantly launched, ranging from wasting dining tables to desert oases, to civilized travel, respecting the elderly and filial piety, and fighting corruption and promoting honesty. Close to the people's life and work practice, involving a wide range and deeply rooted in the hearts of the people.
For example, the poster series "Explaining Our Values" is not only a simple slogan propaganda, but also a combination of many China traditional cultures and folk arts, such as New Year pictures, clay sculptures and paper-cuts. At the same time, with catchy proverbs, such as "frugality has a good mood", "no pains, no gains" and "conscience of heaven and earth", the words full of positive energy are combined with pictures with traditional artistic colors.
Public service advertisements are expressed by integrating the concept of civilization into all aspects of our lives and through TV advertisements and posters. , or a warm word, or a beautiful picture, while beautifying the city, it also unconsciously conveys a new trend of civilization, so that everyone has gained a subtle education.
References:
CCTV Public Welfare Network-Pictures of Our Values
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