What's the difference between Internet operation and traditional operation?

Internet operation has been heated up, and the traditional operation of non-internet enterprises has always existed. There may be a novice internet operator. I don't understand. What's the difference between Internet operation and traditional operation?

The difference is big.

Let's talk about traditional operations first.

From the perspective of functional division, traditional operators are only distributed in these departments: product department, marketing department and sales department. The operators of the product department do business planning and market support; Marketing department operators are mainly responsible for advertising, obtaining sales leads, attending various industry meetings, or obtaining information and sales leads. Sales departments generally divide their functions according to regions.

In short, the traditional operation is a series of efforts to make the company run well.

Let's talk about Internet operation.

The purpose of Internet operation is nothing more than two users' acquisition and user maintenance. Many people say that Internet products are like having children, and operation is like raising children. Then, pulling users over and maintaining an activity will be conducive to the growth of products. Because of the user data, there is a basis for optimizing products.

A mature Internet company must have: content operation, activity operation and user operation. Content operation refers to the content output of products; Activity operation refers to doing a series of activities to encourage users to be active or innovative, and e-commerce pays special attention to activity operation; User operation is to maintain the users of products and directly deal with users. Some operators have to chat with users in order to establish a good user relationship and get more real feedback (for products, operation is also a struggle ~).

Of course, Internet operation goes far beyond these sectors. There may also be channel promotion operation, new media operation, community operation, product operation and so on. Channel promotion operation refers to docking major application stores; New media operation refers to the operation of Weibo, WeChat and some self-media platforms; Community operation is what community products should do, such as Zhihu and Douban. Many users are producing content and interacting on it every day, forming a benign operation; Product operation refers to pulling up operational data through a series of means such as daily activity, monthly activity and daily new users. , need comprehensive ability and understanding of various operations.

What I said above is the difference between the work content and function of Internet operation and traditional operation.

It can be found that most traditional operations are very clear and specific, while Internet operations are obviously complicated and some boundaries are not obvious. In addition, sometimes an operation post needs to do content operation and new media operation, while in another company, it may only do one kind of work. Therefore, Internet operation is dynamic. This is the different characteristics of the two operations.