The activity program of the Tanabata Festival

In order to determine the successful implementation of the event, we need to develop a program of activities in advance, the program of activities is a specific action for a particular activity to implement the details of the implementation method, steps and arrangements, etc.. So the question is, how to write a program of activities? The following is my collection of 2021 Tanabata activity program (selected 5), for your reference, I hope to help friends in need.

Tanabata activity program 1

Tanabata Valentine's Day has been more and more young people accepted and respected, so the hotel can not afford to miss such a good opportunity, so many hotels want to plan this Tanabata Valentine's Day activities. Planning the hotel Tanabata Valentine's Day activity program, to the sensational and romantic to the extreme.

First, 20xx Tanabata Valentine's Day theme:

Romantic Valentine's Day, singles away from the festival. Let single men and women in the Valentine's Day is no longer lonely, to give them a chance to pay efforts to find destiny.

Target Market Positioning for 20xx Valentine's Day:

The high-paying class and senior white-collar workers who are still single, and then further promoted to the middle class.

Three, 20xx Tanabata Valentine's Day activity slogan:

Today Tanabata Valentine's Day, farewell to the bachelor.

Fourth, 20xx Tanabata Valentine's Day. Specific activities:

August 2, 20xx (Tanabata Valentine's Day):

1, the participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, representing his participation in this activity, but also sends out a signal that he is single and looking for love.

2. At noon, there was a barbecue party indoors, where participants introduced themselves and familiarized themselves with each other. At this time, the girls will choose their favorite person one by one, and complete the first male-female speed dating.

3. Separate activities until dinner, the matching parties are free to get to know each other. The place to hang out can be a hotel cafe, recreation center or a theater.

4, in the hotel for the evening masquerade ball, also served buffet, participants dressed up, with a singles ring entrance, talented people can take this opportunity to SHOW a stage, but also in the side of the silent attention, looking for their hearts partner, but also speed dating successful men and women to further understand each other a good opportunity.

5, midnight, to the sky to release the love-shaped sky lanterns (lanterns), hands together, make a wish, while the hotel with the fireworks. The perfect day ends smoothly.

August 2, 20xx:

1, the morning continued to amusement activities. There are "King of Karaoke" and "running on the back of his girlfriend" two competitions, the winners can get the hotel to provide a free night stay in the hotel rooms, room standards by the winners of their own choice.

2. Lunch was a simple buffet, allowing participants to continue to ignite their love in a relaxed atmosphere.

3. After lunch, the boys will choose the girls to complete the second speed dating.

4. The pottery teacher will teach the couples to make handmade pottery as Valentine's Day gifts.

5. Before dinner, the final big confession of love.

6. Successful matches can stay on and enjoy the Valentine's Day meal provided by the hotel! Afterwards, they can make a wish to the Wishing Tree, lock their love locks on the stone wall of the "End of the World", take photos to commemorate their long-lasting love. The unsuccessful ones can check out of the hotel on their own.

Fifth, 20xx Tanabata Valentine's Day marketing strategy:

1, the product features strategy: in line with the personalized and diversified needs of single young people looking for a partner. Wearing a single ring exclusively created by the hotel reflects the desire to remain single and to love and live a fulfilling life. The lover's lock is a witness to the successful pairing of the couple's feelings for a long time, and the destiny of the people so that the end of the bond.

2, sales channels:

(1) direct sales: directly on the hotel site registration

(2) indirect sales: travel agencies, travel distribution centers and other institutions to register

3, price strategy:

(1) the price of the new product: in the introductory period, with a high-price skimming strategy, to give the participants a sense of superiority of the price of high-quality will be excellent, but also will make the high-salary, high-status class singles interested in this. status class of the singles interested in this, so that they feel the joy of finding friends, but also do not feel that this "matchmaking" activities will lower their status. And the hotel will also get a large profit in the short term. When the product is gradually entering the maturity period, it can be appropriate to reduce the price, try to expand market share, but also according to the participants of the social class class, divided into different qualities of different prices to meet the needs of different people.

(2) heart price: between the new product introduction period of the main market population is the high-paying class, it is recommended that the whole activity pricing with prestige pricing strategy. Both increase the price of the new product, but also to support the status of the participants, to give people the satisfaction of the heart.

(3) and after the maturity period, the available discount pricing strategy: such as a hospital single doctor enrolled together, can be a large number of preferential, from the number of discounts.

4, advertising and promotional strategies: flyers, housing promotions (tenant enrollment discounts), newspapers and magazines, the first pair of the first hundred pairs of successful matches, and so on and so forth for the product spokesperson, and so on.

5, network marketing: the hotel's official website, and cooperation with major Valentine's Day-related websites.

1, the theme of the event

Mutual love, the most love Tanabata

2, the event time

August 10th - August 20th

Third, the main thrust of the planning

1, Tanabata to distinguish Valentine's Day, from the spread of the 'caliber' to the organization of the event, landing in the couple's love.

2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities.

Fourth, the content of the activities

1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (August 10) Remember the promises you made to your friends and family? xx "I and my love" large collection of activities kicked off, the collection of the earliest wedding photos, the earliest wedding promises ......, after the end of the activity, according to the date of the photo shoot, wedding time The first thing you need to do is to get your hands on a new one, and you'll be able to do it.

The earliest wedding photos 5, the owner of each photo reward xx value of 200 yuan of exquisite gifts;

The earliest wedding promises 5, the owner of each promise reward xx value of 200 yuan of exquisite gifts.

Photos (after the collection is completed, made into a display, the original photo will be returned to me) promises by the customer handwritten, signed, made into a display placed in the ZTE Plaza event site display.

2, mutual love, favorite Tanabata - xx Walking Street wearing class price based on the upper limit of 77% off. (August 18 - 20, time-limited discounts, announced on-site radio)

Walking Street is responsible for negotiation, implementation.

3, mutual love, favorite Tanabata - xx large-scale cultural performances, wonderful on-site activities.

August 17 - 19, xx Liuhe Square wedding show;

August 17 - 19, xx Zhongxing Plaza wedding show;

August 12, August 19, xx Zhongxing Plaza Iris All flow rhyme - Century Taihua cultural year series of activities;

4, mutual love, the favorite Tanabata - thousands of paper cranes table sincere

xx Xintiandi Pedestrian Street, 10,000 cranes to meet the Tanabata Festival, the early part of the xx staff can fold their own, the materials used by the company reimbursement, the company will be the first time.

August 7 afternoon began to issue a notice, asking the staff of the pedestrian street first folded thousand paper cranes.

5, mutual love, favorite Tanabata - xx Tanabata magpie bridge!

Purpose: The "Tanabata" this traditional Chinese festival, organized with the social welfare nature of the "magpie bridge" activities, to attract more customers to enter and understand the xx.

Time: August 10 to August 26

Cooperation unit: Weifang Radio

Theme: Meet you and me, fate in Taihua - xx Tanabata Magpie Bridge Club

Media introduction: Weifang Radio has four professional frequencies: news, economic life, traffic music, health and entertainment, and is currently transmitting with a dual-coverage of 10 kilowatts of medium-wave and 5 kilowatts of FM, now in addition to the twelve Weifang Radio stations, it is the first time that Weifang Radio has launched the "Magpie Bridge Club" in China. Now in addition to Weifang's twelve counties and municipalities, the surrounding Qingdao, Rizhao, Zibo, Binzhou, Dongying and other parts of the region can be clearly listened to, the direct audience of more than 10 million people. News frequency of the main program "Star Magpie Bridge" is a start nearly ten years of veteran programs, now with fifteen formal matchmaking cooperation, each matchmaking have thousands of single members, "Star Magpie Bridge" program has tens of thousands of special audience.

Program content:

Format:

Blind date registration in the form of a form, fill out the Blind Date registration form;

Staff will fill out the registration form registered to the production of the Blind Date registration card for on-site posting;

Activity Stage:

The first stage: the registration stage from August 10 to August 26

Intentional personnel can go to the xx general service desk, the Century Taihua Plaza general service desk, Saino supermarket service desk to register;

The second stage: matchmaking stage

September 2, a large-scale township meeting was held in the xx, the company personnel will be the list of enrolled personnel to make.

6, mutual love, favorite Tanabata - what to take to my lover!

August 17-August 20, in xx shopping full of 100 yuan, send Weifang famous florist - Zhilan flower House special discount card. *** Counting 1000, sent until completion, while enjoying the free delivery of flowers to the home of the special planning services.

7, mutual love, the most love Tanabata - couples love contest activities (August 18 evening 19:00)

Couples love contest, Tanabata evening party, held in Zhongxing Plaza: released in advance through the media, invited 10 pairs of customers, to participate in the couples love contest activities, more than tacit understanding, more than the talent, more than the handicraft. The event will be held at Zhongxing Plaza.

Tanabata Valentine's Day is approaching, in order to promote the hotel business, establish the hotel brand awareness, our department according to the market and the actual hotel, to launch the following activities:

I. Activity time:

August 6

II.

"The love of Tanabata, about the stars"

Third, the content of the event

3.1) "The more the night is more beautiful, Tanabata is not alone," the large-scale The hotel's South Square 500 square meticulously decorated, placed a variety of leisure tables and chairs, the square play a soothing romantic background music, live guests with a room card free admission, other customers with admission tickets into the field. Drinks, snacks, and Tanabata merchandise will be available for sale at the venue. All guests will have a chance to win a surprise prize worth 5,000 RMB in jewelry. In addition to the successful dating men and women can be presented with a gift to commemorate a beautiful.

3.2) Rooms:

The day of the event, the special launch of the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop a, two tickets to the show.

3.3) Catering:

Galaxy Restaurant launched

277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a wine, a rose,)

577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)

777 yuan Tanabata Valentine's Set Meal (including a super-value), a set of imported high-grade red wine, a rose, a box of chocolate. Double set meal, imported high-grade red wine, a bouquet of roses, Dahe Xudian tickets 2)

Moon Palace Restaurant

On the day of the event, in the Moon Palace Restaurant consumption of 77 yuan, you can get a complimentary rose.

Fourth, the implementation of the details

3.1) Please contact the Purchasing Department to buy the gifts required for the event (such as: roses, chocolates, wine, etc.)

3.2) Please ask the Catering Department to list the menu of different sets of meals, and appropriate decorations for the dining table seats. Please ask the person in charge of the Food and Beverage Department's Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.

3.3) Ask the Finance Department to inform the cashier of each catering to make discount offers.

3.4) Please ask the Front Office Department to actively sell the special room for Tanabata for the walk-in casual guests and introduce the relevant content; ask the Housekeeping Department to get the relevant gifts and cooperate with the implementation according to the activities.

3.5) The Planning Department designed and produced party tickets (raffle tickets), Block 1 and Block 2 lobby posters and related publicity.

3.6) Please ask the banquet department to do a good job in advance of the party site placement, and cooperate with the planning department, the engineering department of the site decoration.

V. Promotion and publicity

In-store posters and leaflets

Official website of the hotel and friendly link website

Floating advertisement on Shangdu Information Port (one month)

Quarter color edition of Dahe Newspaper and 600 words of soft article

Hard and soft articles in fashion magazine

Light box film along the street.

Along the street light box film

Target customers SMS

Six, the cost of budget

Roses 2 yuan / 500 500 pieces of 1000 yuan

Chocolate 50 yuan 20 boxes of 1000 yuan

Lollipop 50 yuan 10 pieces of 500 yuan

Red wine 150 yuan 1500RMB for 10 bottles (sponsored by wine merchant)

High-end red wine 300RMB for 10 bottles 3000RMB (sponsored by wine merchant)

Exquisite gifts 200RMB for 200 40,000RMB (sponsored by enterprise)

Banner/poster 80RMB

SMS promotion 0.04RMB for 60,480 items 2400RMB

Big River Xudian show tickets sponsorship (within 100, beyond the replacement)

Jewelry sponsorship

Gifts hotel stock gifts

Dahe newspaper, Shangdu Information Port, fashion magazines about 68000 (full replacement)

Total: 2500 yuan (excluding replacement)

Tanabata activity program 4

A, General idea

Tanabata is the traditional Chinese Valentine's Day, because the people of China more and more cherish China's traditional culture, folk festivals, coupled with the merchants every year fanfare publicity and hype, Tanabata Valentine's Day has become one of the couples must-pass festivals. This promotion plan mainly puts forward two large-scale promotional activities closely related to the theme of "Tanabata", in order to cooperate with the various merchants in the store, the venue promotional activities, to create a strong consumer atmosphere of Valentine's Day.

In addition, because gold jewelry is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the wedding market "Autumn Diamond Festival" started on Tanabata to "Festival" to promote "Festival!

Second, the activity time: August 16-August 19

Third, the layout of the store

In order to cooperate with the theme of the Tanabata Festival, it is recommended to set up a magpie bridge in the shopping mall store **** enjoy the space, according to the legend of the grapes can be under the According to the legend, under the grape can hear the cowherd weaving maiden talk, in the main entrance door post with green plastic grapevine decoration into the effect of grapevine, to create a strong traditional Chinese Valentine's Day atmosphere.

Four, activity planning

(a) Diamond Jewelry Festival

1, theme

A hundred-year old store, a hundred years of good cooperation - Diamond Jewelry Festival

[Theme Interpretation] The theme of the event was drawn up as "A hundred years old store; a hundred years of good luck", focusing on the wedding market, clear positioning, the mall's gold jewelry stores the most competitive brand reputation advantage highlights the integrity and wishes to attract the target consumers.

2, activity planning

Diamond Festival from August to the continuation of the "11" Golden Week, *** counting more than a month, such a long time, the promotional activities should be hierarchical, phased. Eve promotional period for the Diamond Jewelry Festival activities of the warm-up period, to attract consumer attention to the activities of the Diamond Jewelry Festival, and promote the next step in consumption.

Diamond Festival romantic start, seven dazzling gifts to choose from.

During the activity period, the purchase of diamond jewelry goods totaling 3000 yuan, there are seven kinds of preferential by you to choose one.

Bedding 77 yuan coupon suit 77 yuan coupon shoes 77 yuan coupon.

Women's clothing $ 77 coupon clothing accessories 10% discount card fancy dress 60% discount card wedding photography 20% discount card.

3, show-style creative

Each jewelry brand launched a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special imagined styles, with dried flowers creative with the display, outside the cover on the transparent glass cover, the classic models from the consumers to pick the eyes of the many jewelry styles highlighted, in the flowers of the proportions of the formation of a romantic and beautiful effect on the formation of the consumer's irresistible temptation. The flower is a romantic and beautiful effect, forming an unstoppable temptation to consumers. And women are often compared to flowers, flowers and jewelry with the metaphor of women and jewelry and the relationship, unique display with appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effects.

(B) activities

1, the theme of the activities

(1) theme

Romantic Tanabata, Lucky 77 - the value of more than one hundred dollars, 77 pieces of romantic gift first-come-first-served.

(2) activity planning

77 pieces of merchandise provided by the store merchants as gifts, set up an activity area in the **** enjoy the space on Saturday, the production of a large kt version, the screen for the 77 pieces of the name of the gift and the picture, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances, the activities of the period of time the consumer single category cumulative consumption over a certain amount can participate in the activities, select the The 77 gifts in one, the first to meet the conditions of the person enjoys the right of first refusal.

(3) Prizes

The store merchants each provide a physical gift priced at not less than 100 yuan, such as commodity prices are generally higher, you can replace the form of 100 yuan coupon. Consumers will be drawn on-site and receive their prizes on-site.

(4) promotional material preparation

① kt version of the imagination and production.

② Activity rules explain water signs.

④Tables and chairs required for the event venue.

2, other promotional activities

(1) buy Valentine's Day gifts, send the comic couple set of tickets - during the event, the purchase of Valentine's Day gift single ticket full of 770 yuan will be given to the comic couple set of tickets.

(2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket full of 770 yuan, you can enjoy the ems free express delivery within China, for the couple separated from each other to pass the romantic feelings.

First, the purpose of the promotion

Through the theme of "Romantic Tanabata Night", tightly grasp the psychology around the "lovers", to carry out merchandise promotions and activity promotions to attract traffic, improve visibility, to achieve the purpose of sales. The "Price Storm" promotional campaign was vigorously launched, allowing consumers to feel the real price cuts and discounts.

Second, the promotion time

20xx August x - August xx

Third, the publicity slot

20xx August x /p>

"Tanabata Valentine's Day" is a special holiday, is a lover's gift of the festival, so the commodity promotion should be "love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.

The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday merchandise to achieve the highest sales.

1, commodity special

Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.

2, the theme of display: August x - August xx

stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.

Requirements:

a, Valentine's Day theme display, to the store fine jewelry as the main object of display

b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display

VI. The love of headdress bouquet"

1, mainly headdress, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tag, where the purchase of jewelry more than 80 yuan of customers are presented with a flower.

2, the production of "love headdress bouquet" price list

Prepare boxes, wrapping paper in advance, do a good job of packaging.

3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers.

VII, activities and promotions:

1 Valentine's Balloon Pair

The production of 100-200, the balloon for the Valentine's Day atmosphere in the store layout and shopping gift (stores to arrange their own).

Cost 0.155 yuan / set.

2, membership card gift

Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a membership card. (Time: August 8-13)

Note that the registration of membership card information.

Eight, publicity

In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchise can be in the local free choice of media. Examples: evening newspapers, television subtitles, DM delivery and so on.

1, publicity slogan

Color jumping xxx jewelry

Bright colors, exquisite workmanship, design from Korea. During Valentine's Day, will such ornaments rise a popular wind again? Come to see these noble, lovely and beautiful jewelry!

Valentine's Day with a difference

What to send is different, what to send a gift to the beauty of a smile? And save money and decent gifts, see HAFACE recommended baby jewelry bar ......

Nine, the store layout

1, enough gifts to make love announcements all over the world in front of the door photo invitations.

a. The store entrance art pen handwritten posters (including the specific content of the preferential strategy);

b. A colorful banner: the content of the "show love has the way! Price reduction is justified in the price reduction storm";

c. Purchase or rent a heart-shaped balloon to do store decoration;

2, counter and store inside and outside the health: to be neat, door and window glass must be clean, spotless.

3, here is still a special mention of the quality of service must be practically improved.

Ten, joint business

With the local flower store to reach a cooperation agreement, provide each other with goods to increase sales on both sides.

Such as the purchase of xxx yuan flowers, a gift of jewelry provided by xxx or membership card;

In xxx purchase xxx yuan jewelry, a gift of flowers provided by xxx flower store or discount card.

Tanabata Activity Planning 4

Someone said, "The happiest thing in my life is nothing more than, no matter how many beautiful women (handsome), TA's eyes, always on me." About falling in love, there is always a lot of a lot to say, but I don't know where to start at the moment I see you. Just like the first time I saw you at that moment, from then on deep in it ......

Tanabata is coming, xx wedding will create the most most perfect moment for you!

Love is the most important thing in the world, and it is the most important thing in the world.

The most beautiful me, you deserve to have!

A good show, step by step, love TA is actually very simple.

The first step: love attention

From now on, the official microblogging: xx wedding photography will be sent out every day in the microblogging an activity microblogging, as long as the attention of xx wedding photography, and the day to reply to and reproduce this microblogging customers will have the opportunity to get by the xXx wedding photography provided by the value of 188 yuan of cuddle bears one.

(Note: I will select the 8th, 28th, 48th, 68th ...... and so on every interval of 20 we will send a gift, and each microblogging account is limited to receive a gift.)

The second step: the call of love

Love TA to say it out loud, from now on to pay attention to the official microblogging: xx Wedding Photography netizens in the reprinting of the xx Wedding Tanabata activity microblogging at the same time @ your loved ones can with this microblogging to the store to receive a gift of love we have prepared: Swarovski necklace one.

Step 3: Love is simple

Love is simple, in fact, do not need too much, on the eve of xx wedding photography also give a simple love to you! Just network customer service report, limited time sets of Tanabata love exclusive 2999 yuan value packages open on the same day! The first thing you need to do is to get your hands dirty.

The fourth step: the love of gratitude

From now on all attention to the official microblogging: xx Wedding Photography netizens as long as it is to find xx Wedding Photography network customer service reported, and refer friends to xx Wedding Photography successful order can enjoy the value of 888 yuan of the summer passionate glamor of the set of portraits.

Step 5: Love is the most beautiful

All customers involved in this activity as long as the network customer service report, you can order extra to enjoy the latest international brands of wedding photography rights once!