Traditional Culture Encyclopedia - Traditional culture - Present situation of packaging design of glutinous rice balls in China
Present situation of packaging design of glutinous rice balls in China
1.** Combination of traditional elements and modern design: * * Many traditional festival elements, such as Spring Festival and Lantern Festival, will be integrated into the packaging design of glutinous rice balls, and at the same time, modern design techniques will be added to make the packaging balance between tradition and modernity.
2.** Bright colors: * * Tangyuan is usually packed in bright colors to attract consumers' attention. Common colors are red, gold and green, which symbolize happiness, prosperity and health.
3.** Festival theme design: * * According to different festivals, the packaging of glutinous rice balls will be specially designed, such as Spring Festival and Mid-Autumn Festival, to meet the purchasing needs of consumers in a specific period.
4.** Prominent brand logo: * * Brand logo and name are usually highlighted on the packaging to enhance the brand image and make it easier for consumers to identify and remember.
5.** Packaging materials: * * Some parts of jiaozi adopt environmental protection materials for packaging, which is in line with modern consumers' concern for sustainable packaging, which is also a trend of packaging design.
6.** Creative modeling: * * Some packaging designs of glutinous rice balls will adopt creative packaging modeling to make the products more interesting in appearance and enhance consumers' desire to buy.
7.** Transparent packaging: * * In order to show the appearance and texture of glutinous rice balls, some packaging designs use transparent or translucent materials to let consumers see the products intuitively.
Generally speaking, the packaging design of glutinous rice balls in China not only pursues traditional culture, but also pays attention to keeping pace with the times, and combines modern design concepts to create a unique and attractive packaging image.
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