I want to open an ice cream shop.

Consumers of ice cream are mainly teenagers, and people over middle age rarely patronize. In addition, opening such a store to seize the market is to seize the opportunity, so if you choose a good location, such as the entrance of a middle school or around the campus, I believe that the consumption will not be too small. I'm not sure how much it costs, but if it's for teenagers, you must pay attention to the unit price of your own goods, because most students still have no source of income. As for the product function, novelty is naturally more attractive than tradition, but if the new product is not developed properly, it will definitely be counterproductive. It is suggested to judge which ones have prospects and which ones have no prospects according to the actual sales situation, but remember to innovate. After all, only by advancing with the times can we grasp the hearts of consumers.

As for what professional knowledge to study, I don't know, because I'm not a professional in this field. But as for what the store sells, I will list some common foods for your reference only: ice cream, drinks, popcorn, French fries, nuts, and various similar snacks. In short, we must try to figure out the psychological characteristics of consumers; In addition, we should also pay attention to the creation of the store environment and atmosphere. As soon as you enter the door, it is square and featureless. Coupled with the floor and white walls, it is simply not attractive to a snack bar.

Finally, send a sentence that has not lost its strength after a long time. I don't know if I can adapt to the demand of ice cream, a relatively new consumer product-small profits but quick turnover, good luck!