How to break through the stereotyped thinking?

In the process of innovation, actively seeking new ideas, we should consciously put aside the mind has formed the program and pattern of thinking about the problem, that is, thinking stereotypes, to rule out its binding effect on innovation. Let's look at an example.

Japan's Toshiba Electric Company around 1952 had a backlog of a large number of electric fans can not be sold, more than 70,000 workers in order to open up sales, and painstakingly think of a number of ways, still little progress. One day, a small staff member suggested to Ishizaka, the then chairman of the board, to change the color of the electric fans. At that time, all electric fans in the world were black, and Toshiba's fans were no exception. This junior staff member suggested changing the black color to a lighter color. This suggestion caught the attention of the chairman of the quarry. After studying it, the company adopted the suggestion. The following summer Toshiba launched a batch of light blue electric fans, which were very popular with customers and created a rush in the market, selling hundreds of thousands of units within a few months. From then on, fans were no longer uniformly black in color in Japan and around the world.

This example is instructive. Just by changing the color, hundreds of thousands of fans were sold within a few months of being backlogged. The benefits of this idea of changing the color were so huge. And to come up with it, i.e., does not need to have profound knowledge of science and technology, nor does it need to have rich business experience, "Why is it that no one thought of the other tens of thousands of Toshiba's employees. Why didn't anyone think of it?" "Why didn't anyone think of it?" "Why didn't anyone think of it?" "Why didn't anyone think of it?" "Why didn't anyone think of it?" "Why didn't anyone think of it? Such practices, routines, traditions, reflected in people's minds, they form a psychological stereotypes, thinking stereotypes. The longer the time, this stereotype of people's innovative thinking, the stronger the binding force, to get rid of it, the more difficult to get rid of it, the more you need to make greater efforts. The suggestion made by the Toshiba employee is valuable from the point of view of the method of thinking, because it breaks through the constraints of the stereotype that "electric fans can only be painted black".

The key to breaking through the stereotypical thinking is to think and look at the problem from multiple perspectives. In your consideration of a hundred distress, may wish to relax, listen to music, look at nature, or other product information, so that the brain in a state of relaxation to switch to a new way of thinking.