Why brick and mortar stores will not die out? What are the future trends of brick-and-mortar stores?

Reasons:

Craftsmanship and scenarios are increasingly becoming labels for the rise of physical stores.

The era of mobile Internet, consumer preferences and pursuits, are reflected in the real clicks.

The hottest direction for brick-and-mortar stores this year is craftsmanship, or fun or sentimental scene experience, and fast fashion that meets the needs of the masses.

People are social animals and need to communicate.

Human beings must pass ideas, exchange information and consciousness through some means and tools. In today's times, changes in the economic and social environment have made human interaction even more important.

Only by constantly interacting and communicating information with all types of people can we constantly enrich ourselves, develop ourselves, and expand our knowledge base.

The economy needs to be recycled.

Shoppingmalls need to host centralized restaurant operations.

People go to Shoppingmall for food, and after eating, they have to go to movies, KTV, massage and other entertainment.

Shoppingmall not only restaurants, but also movie theaters, beauty salons, cafes, clothing stores, which is the development process of the physical store.

Future development trend:

Diversified brick-and-mortar stores will never die out.

Will only be transformed into a combination of physical stores + network business form to appear.

From "product thinking" to "user thinking" change.

Enhance the physical store customer experience.

Turning the user's needs into demands - putting people first, thinking differently, going out into the world, and truly experiencing the feelings of others.

Stores will be used as a medium channel.

Shopping in physical stores, consumers are perceptive and can really feel. Physical stores have the potential to be the most influential media channel to spread the brand story and spread their products.

Physical stores:

Physical stores is a term that emerged after the network shopping, relative to the store in reality called physical stores.

Commonly speaking, shopping shopping is the physical store , including the reality of the market, business district, schools, night markets, stations and terminals, amusement parks and fixed stores.