How to drain the physical store?

If you come up with a product that doesn't make money, attract customers first. It is important to be careful not to use junk products, otherwise one will die, and the drainage must use good things to enhance the customer experience. For example, in a fruit shop, we can take out the delicious fruits in the shop for customers to taste, so that customers will like the fruits in our shop and have a desire to buy them.

2. Vouchers are used for drainage.

Many large shopping malls are giving away as much as they spend, taking advantage of customers' psychology of taking advantage of repeated consumption. For example, customers who come to our store to buy goods can get a reduction of 10 yuan when the price is over 100 yuan, and they can also enjoy a 20% discount. If the price is reduced first and then discounted, 100 will lose profits in 40 yuan, but if it exceeds 100, 10 yuan will be reduced, and if it is reduced by 20%, 28 yuan will lose its strength.

3. Combined drainage of foreign bodies.

Find a store that is different from your products, and discuss how much you spend in it, what products you can get from you, how much you spend from you, and what products you can get from the other store. Holding a group to keep warm is the long-term way. This method is suitable for most physical stores to learn from. This method is actually very simple. For example, in restaurants and clothing stores, customers can get a fast food from 30 yuan if they spend 399 yuan in clothing stores, and a dress with a value of 100 yuan if they spend 499 yuan in food stores.

4. Gift drainage.

This is very simple. Give small gifts when you enter the store, or take advantage of customers' psychology. For example, shopping malls buy a bottle of shampoo and conditioner, an umbrella and a cup, a pair of shoes and socks.