What is media convergence, new media and traditional media how to do in order to achieve convergence

The concept of "media convergence" should include two kinds of broad and narrow, the narrow concept refers to the different forms of media "convergence" in the Together, there is a "qualitative change", the formation of a new form of media, such as e-magazines, blogs, news, etc.; and the broader "media convergence" is a broad range, including all media and their related elements combined, fusion, or even integration, including media forms, including media functions not only of the media, but also of the media. Including media forms, including media functions not only integration, ownership of means of production, organizational structure and other elements of exchange and integration. In other words, "media convergence" is the operation of different information transmission channels such as newspapers, television, radio and other traditional media, the Internet, cell phones, smart handheld terminals and other emerging media communication channels effectively combined with the new model of resource **** enjoyment, centralized processing, the products from different forms of information, and then through different platforms dissemination to the audience.

Internet technology enables the dissemination of information due to greatly reduce the cost of modern digital compression technology can make the network transmission system is to have the communication media, text, images, sound, video, etc., the fusion of the excellent carrying capacity of the traditional devices compatible with the old and the new media between the media has become the main trend of future development. The process of mutual integration of broadcast media and the Internet is not so much a cross-media expansion as it is a joint industrial seduction. The whole convergence of multiplying two broadcasting and telecommunication business, began to see the effect of media integration.

Media convergence of diversified channels is not only a channel for information collection and dissemination, it is the original multimedia material that media workers can consolidate smelting, processing and dissemination through different media functions, quickly convey information, performance of real events behind the reduction of the news picture is very important. Thus improving the quality and depth of news coverage. Media and media

Differences

Media convergence and media convergence are different: the need for media support information, media or channels to disseminate. Media is a combination of media + content system, with back-end content structure, production process and other systems to support interactive reading series. Therefore, we need to master a variety of media processing technology, there must be a system to support the processing technology content, and ultimately achieve a good combination of content and channels.