Traditional Culture Encyclopedia - Traditional culture - How can dealers make their business bigger and stronger?

How can dealers make their business bigger and stronger?

Marketing Three Character Classics, Confucianism, Taoism, Buddhism and Confucianism is a good project to meet people's creative needs. The word "go" outside the word "Tao" means to find a good project, not to sit at home and wait, but to run in person. The first word in the middle of the word' Dao' represents a person's face. Smile often and communicate with customers more. If you do these two steps, you will become a' Buddha'. On the left of the word "Buddha" is the "People" Department, and the symbol of "Buddha" on the right is similar to the dollar, indicating that people who have achieved Confucianism and Taoism will have money. "He said," What is marketing? The highest level of marketing is to make money a pleasure. "In addition, Liu Xuejiu put forward his own views and suggestions from five aspects: the challenge of ideas, physical strength, management, execution ability, authorized management and mode. Mr. Zhang, who is engaged in seafood business, has his own brand, but the market has not done very well. Now he wants to find a dealer to do Zhengzhou market, but he doesn't know how to choose the right dealer. Liu Jiuxue: Since the product has its own brand, I suggest you find a dealer with equal or strong strength for in-depth cooperation. First, you can use his mature sales system to expand the market of your products and improve the brand strength of your products; Second, it is easier to maintain your product brand in the later period, and avoid vicious price competition among multiple dealers in order to seize the market, which will bring irreparable losses to your brand. Liu Jiuxue: Your idea is very good. There are many local products on the market now, but consumers don't know the real local products. It will be a good business opportunity if we can integrate the local product market and ensure the source and quality of products. I suggest you find a good business model first and carefully sort out your products and markets; Since it is a local product, you can tell them a brand story with connotation and characteristics; Then your product should have a good form of expression, such as a good form of product design, to attract everyone's attention visually. If you can do these three steps, you are basically halfway there. Next, you can find a powerful dealer to open the market. You can also find a gift company to cooperate and take the group purchase route. You have done advertising planning and creativity, and you can combine your own experience with your business to increase the highlights and features of your products. Dealer loyalty is not high, what should I do? Ms. Zhang has represented several stationery brands. Her biggest worry is that the product is unprofitable. Although there are many second-and third-tier dealers, her loyalty and credibility are not high. Liu Jiuxue: First, if you want to maintain a good dealer, you must move around more and communicate with the dealer more. Second, raise the threshold of dealers and standardize management. Second-and third-tier dealers are disloyal to you because your dealers are chaotic and unregulated, and you are not binding on them, so they may take their goods cheaply. In order to improve the loyalty of dealers, the most important thing is to work hard on service. Third, the stationery wholesale business is divided into off-season and off-season. Ms. Zhang wants to improve the profit of products. It is best to do marketing in the off-season, communicate with dealers, and promote sales in the peak season to promote sales.