How to transform and upgrade the commercial street

Abstract: Due to the impact of e-commerce, the increase of operating costs and the lack of its own characteristics, the development of traditional commercial streets needs transformation and upgrading. The key to the transformation and upgrading of commercial street lies in the transformation from commercial street to commercial street and the establishment of the core of place spirit. In addition, the transformation of commercial street should also pay attention to the matching transformation of functions, carry out spatial transformation and refined operation in a partially embedded way, build a new social space, and realize the operation mode of traditional commercial street operation+e-commerce. Let's take a look at how the commercial street is transformed and upgraded. First, why should the traditional commercial pedestrian street be rebuilt?

Traditional commercial blocks used to be the center of urban economic life, but in recent years, many commercial blocks have fallen into the predicament and embarrassment of stagnation or even decline, and are in urgent need of transformation and upgrading. The transformation is mainly due to the following problems in traditional commercial blocks:

1, severely impacted by e-commerce.

The price advantage of e-commerce has gradually eroded the market share of traditional commercial shopping streets.

2. Increased operating costs

With the development of the real estate industry, the cost of venue leasing in traditional commercial blocks is increasing year by year, and the rising rent makes the operating cost of traditional commercial blocks rise continuously, which reduces profits.

3. It has no characteristics.

Many commercial streets don't have their own characteristics. At the beginning of development, they only occupied the market by low-price strategy and scale effect advantage. This model is easy to imitate. The production alienation and lack of innovation of traditional commercial streets are also a major reason to promote their transformation and upgrading.

Second, how to transform and upgrade the commercial street

1, "street" to "block", the establishment of the spiritual core of the place

The difference between commercial street and commercial street is that commercial street can exist by relying on urban magnetic poles, while commercial street needs to establish its own magnetic poles. Commercial street is a single linear space, which will decline due to the lack of spatial nodes and open space. Business district is the core of the spirit of regional places, and it can better exist as a "city meeting room".

2, function matching conversion

In the transformation and upgrading of commercial streets, we should undertake the responsibility of cultural inheritance if we want to transform. Under the contradiction between "protection" and "reconstruction", matching function transformation is an effective way to balance this contradiction.

3. Transform the space by local embedding.

Under the urban structure with strong directivity and single magnetic pole, the spatial characteristics of traditional commercial streets are homogeneity, dependence and lack of core. The commercial street after transformation and upgrading needs to have its own symbolic meaning and sense of place, and needs to reconstruct the texture through local embedding.

4. Refined operation to create a new social space.

In the minds of a new generation of experience-oriented consumers, the concepts of social gathering and high-quality operational services are more important. The key to the transformation and upgrading of commercial streets is the construction of social scenes and forward-looking updates.

5. Traditional business district management+e-commerce

In the e-commerce environment, it is also a great weapon to transform and upgrade the traditional business operation from self-operated mode to omni-channel retail and promote the coordinated development of online and offline business.