As an enterprise where online sales and traditional sales coexist, how to avoid conflicts?

Divide customer groups through marketing methods such as product or service design, channel design and information communication design, and leave some user groups to traditional channels and the other to new network channels, so that new and old channels can further avoid comity and live in harmony.

Enterprises must do a good job in the overall matching design of network channels and traditional channels, improve the overall coordination of channels, and avoid market conflicts and waste of resources. Can carry on the brand diversion, realizes the multi-brand combination and so on. And avoid the risk of grabbing goods and reducing prices brought by the distribution of the same product in different channels in the same area.

As far as profit distribution is concerned, it is necessary to tilt the traditional channels to a certain extent, so that they can get more performance rebates and sales incentives, thus effectively mobilizing the vitality of traditional channels and realizing online channel sales. In the long run, the two channels can form a kind of interest connection and carry out more extensive cooperation. Integration skills of traditional marketing and network marketing

Making all-round marketing target management and planning multi-directional channel system are all outlined goals. When there is a channel conflict, it is necessary to achieve * * * consistent goals and * * * consistent interests as the program, and solve the problem through unified consultation, which is the basis for solving the conflict between old and new channels. Therefore, enterprises must do a good job in the overall matching design of network channels and traditional channels, improve the overall coordination of channels, and avoid market conflicts and waste of resources.

Enterprises must define the long-term channel strategy, constantly adjust the marketing mix strategy and strengthen the management of various channels through effective and reasonable positioning of online marketing and traditional channels, guide the complementarity, cooperation and coordination among various channels, and refine the design and implementation of system integration schemes from a strategic height and tactics.