Compare the operating characteristics of existing websites (at least 5 websites) that can conduct B2B or B2C.

Alibaba is the world's leading online trading platform and main online trading market for B2B e-commerce. It allows small and medium-sized enterprises around the world to seek potential trading partners through the Internet, and communicate with each other and reach deals.

B2C refers to the transaction between merchants and customers, which is similar to the actual sales process. This model is widely used in online bookstores, such as Dangdang, Joyo, Amazon and Ctrip.

Business characteristics of B2B:

Through B2B transactions, buyers and sellers can complete the whole business process online, from establishing initial impression and shopping around, to bargaining, signing, delivery, and finally to customer service. B2B makes the transactions between enterprises reduce the workflow and management costs of many transactions and reduce the operating costs of enterprises. The convenience and extensibility of the network enable enterprises to expand their activities, and it is more convenient and cheaper for enterprises to develop across regions and regions.

B2B is not only to establish an online group of buyers and sellers, but also to provide a basis for strategic cooperation between enterprises. It is absolutely impossible for any enterprise to realize B2B alone, no matter how strong its technical strength is and how good its business strategy is. The era of going it alone has passed, and the establishment of cooperative alliances among enterprises has gradually become a development trend. The network makes the information flow unimpeded, and enterprises can establish complementary and mutually beneficial cooperation in market, product or operation through the network, form horizontal or vertical business integration, and truly realize a global logistics management model with larger scale, stronger strength and more economical operation.

Business characteristics of B2C:

B2C is a business activity between merchants and customers. Enterprises and merchants can make full use of the network infrastructure, payment platform, security platform, management platform and other resources provided by the electronic mall to carry out their own business activities efficiently and at low cost.

The service provided by B2B is only an information supermarket, not a product supermarket in a strict sense. Can not provide more professional industry services, can not meet the refined needs of customers.

Compared with B2B, B2C is actually easier to succeed, providing more professional services and making transactions easier. Because B2C is a channel, as long as logistics, payment, after-sales service and some proliferation services, including online and offline, are solved, the direction is right. Successful B2C companies include Ctrip and Red Kids.