Traditional Culture Encyclopedia - Traditional customs - What is the development direction and trend of e-commerce in the future?
What is the development direction and trend of e-commerce in the future?
At present, the development of China's e-commerce economy presents some outstanding characteristics: the related service industries are developing rapidly, and a fully functional business system is initially formed; The platform trend of retail e-commerce is becoming increasingly obvious; The competition between platforms is fierce, the market is increasingly concentrated, and a new monopoly (or oligopoly) situation begins to appear.
The position and function of e-commerce platform are increasingly prominent, and a new market governance structure is being formed among e-commerce platform, government supervision department and online sales enterprises.
Cross-border electronic transactions have developed rapidly, but an effective development model has not yet been formed, and the regional development imbalance is remarkable. E-commerce service enterprises are mainly concentrated in the Yangtze River Delta, Pearl River Delta, Beijing and other economically developed areas, and there is a trend of increasing enterprise concentration.
In recent years, the growth rate of China's e-commerce transaction volume has maintained a rapid growth momentum, and it has increased at a rate of 2-3 times that of 7%-9% of GDP. In particular, the online retail market has developed rapidly, with 20 10 billion yuan reaching1310/0 billion yuan, totaling $206.8 billion at the exchange rate, which is very close to the $225.5 billion in 20 12 years.
In 20 13, the transaction scale of China's online retail market was 654.38+85 million yuan, and it is optimistically estimated that it will surpass the United States and become the largest e-commerce country in the world. 20 13,111,Alibaba's double-day trading volume reached 35 billion yuan, which made people see the great potential of the online retail market in China. There is no doubt that e-commerce is becoming an important driving force and engine for the national economy to maintain rapid and sustained growth.
Extended data:
E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services in the form of electronic transactions on the Internet, intranet and value-added networks, which is the electronization, networking and informatization of all aspects of traditional commercial activities.
E-commerce usually refers to a new business operation mode in which buyers and sellers do all kinds of business activities without meeting each other in a wide range of business activities around the world, realizing online shopping of consumers, online transactions between merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities.
E-commerce is a business activity using microcomputer technology and network communication technology. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce.
At the same time, network marketing is also the product of e-commerce, and for network marketing, we should make a good network marketing plan before doing it, so as to facilitate the implementation of the plan.
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