The form of soft text promotion

First, the soft text is displayed directly on the portal. On these big portals, huge traffic will give you the greatest exposure, and the release of soft articles on the portal will directly bring us marketing effects!

Second, you can operate and use soft text. It can be viewed directly on major portals (such as Sina/Netease/Sohu/Tencent/Yahoo, etc.). ) permanent, which can play a good role in brand comparison;

Third, improve the popularity of search engines. The soft articles published by these big portals are all collected in seconds, with high weight and good ranking. Consumers want to know about you, so they search for your relevant information on Baidu/Google. The reports of portal media (especially Baidu news source's media) greatly enhance their image and credibility. Unlike advertising, soft articles need long-term investment, and soft articles only need to be published several times. Can be used and operated for a long time, of course, the long-term delivery effect is the best;

Five, the portal soft text marketing effect is cost-effective, which can promote the sales and publicity effect. Soft text shows previous advertisements in the form of articles, which is more credible, and customers are more willing to accept the information conveyed by soft text, and the effect is better. Moreover, the prices of online advertisements and TV advertisements are relatively high. Now it is launched in the form of soft text, which not only reduces the high advertising cost, but also has obvious effect.

Sixth, the portal website has a high reprint rate. Soft articles of portals such as Sina, Sohu and Netease are often reprinted by other online media. Therefore, the soft articles published on the portal can achieve the reprint effect, spend the least money and achieve the maximum soft article marketing effect!

Seven, if it is a publicity website, the report of the portal website not only has all the above functions, but also can optimize the weight of related keywords of the website and greatly increase your external links, thus increasing the weight of your website. First, the promotion of website soft text is long-term.

The traffic brought by the promotion of soft text is more lasting. If the quality of soft text is good, it is like making a long-term advertisement. The quality of soft text affects the conversion rate, and the effect brought by soft text is long-term. Once the soft text of the enterprise website is submitted successfully, it will continue to play a role at least if the other website is not closed and the article is not deleted.

Second, promote the deep excavation of product value by soft writing.

Good soft text promotion is a masterpiece to dig deep into the value of products. In my opinion, the outstanding point to achieve the same or better effect of hard advertising is the deep excavation of product value by soft text.

Third, the effect of implantable soft-text advertisements.

Soft writing often seems to tell a truth, make a comment, tell a situation and express a point of view, but this is the power of soft writing. The function of soft text in product promotion is just like the so-called product placement advertisement, which puts product recommendation in real narrative. In the narrative of post-experience satisfaction, it seems that an example is given, and product advertisements are also done inadvertently. This effect is that "advertising seems to have stopped", that is, the effect of moistening things quietly. First, the soft text wants a good title, which is the main point.

The most important thing in soft writing is the title, which is the soul of soft writing. From the perspective of soft text promotion and SEO, the title of soft text must be original and creative. Don't copy pseudo original, because although search engines are very good at collecting high-weight websites, search engines prefer original content, and netizens also like fresh content. If it looks similar to most soft titles on the internet, it is not attractive enough. You know, the creativity of the Internet is often very popular and deeply loved by people. So after planning the title of the soft article, you can search it and see if there is the same content in the plan. A high-quality soft article is not only highly visited, but also easily reprinted by major media. For the promotion of soft text, it is not only the recognition of the media, but also the recognition of netizens. Therefore, the purpose of promotion may be half of the purpose, which shows the importance of soft title.

Yisheng Communication has noticed that many enterprises like to add words such as originality and pictures before the title when promoting soft articles. Although it is easy to attract attention and prompt, it is ok for this situation that has just been released. Once this effect is out of date, it will not only arouse readers' disgust, but even if they are interested in reading, they may give up the possibility of reading. Sometimes silence is better than sound. Creativity is not creativity.

Second, the distribution structure of soft words and keywords.

For the promotion of soft text, the number of words in soft text is not as high as possible, but three points should be simple, precise and accurate. It is suggested that 500- 1500 words is the best, as long as the company's product description and other related information are described simply and clearly, readers are not interested in reading soft articles because there are too many words. You can insert 1-3 pictures in the soft text appropriately for illustration, which is more dynamic. Some readers may not fully understand your information, but they may understand your intention when they see the pictures. It is suggested that the paragraphs of soft text structure should be clearly divided, and the pictures should not be too big to fit. The recommended width and height are 400-600px. We can see that some soft paragraphs are unclear and colorful, and the pictures are small or big, and the big ones occupy a whole page. In fact, these details may determine the effect of soft text promotion. Set 1-2 soft keywords, so that many spiders can't easily tell what the theme of the content is. The keyword frequency is 1%, or each keyword appears 1-2 times. When soft keywords first appear, they can be bold and linked to the optimized page. Bold code 1. keyword

Three, the principle of soft text promotion content construction

The content of soft text can follow the following principles: originality, practicality and readability, which means that the content of soft text must be original. The original content search engine has a better collection value, which is also very beneficial to the website to enhance its weight, and is of great value for the promotion of soft texts. For friends who are not good at writing, you can find some manuscripts, make appropriate modifications to pseudo original, and you can write original manuscripts after you are familiar with the industry. Pseudo original's manuscript may be more readable than the original. As long as you put your heart into it, steel is like a needle. Only by doing it yourself can we make progress.

Second, practicality, mainly from the promotion, publicity and communication purposes of soft text. The purpose of Kinken's soft text promotion is to spread publicity, so it is also necessary for soft text to achieve the purpose of publicity. If you can't bring value and help to readers. And the user experience cannot be realized. If a soft article is gaudy, it is useless. Even if it can attract search engines, the publicity effect is limited and can not achieve the ideal effect. It is conceivable that if a soft article can be published on the portal, then a soft article with high readability can be promoted for the first time, which may be self-evident.

Fourth, the details of the external links of the soft text promotion articles.

Add an anchor text to the soft text, and bring a website in the article. The extensive use of anchor texts and websites is not recommended. Then the influence of the article will not get any effect.