"What is the future of e-commerce? "

In China, the future development trend of e-commerce will be as follows:

First, the depth of e-commerce will be further expanded. Currently limited by the level of technological innovation and application, the development of e-commerce by enterprises is still in the initial stage. With the improvement of the level of these two aspects and the development of other related technologies, e-commerce will be in depth, a new generation of e-commerce will surface, instead of relying on the current simple "website + e-mail" approach. E-commerce enterprises will be from the primary form of online stores and portals, the transition to the enterprise's core business processes, customer relationship management, etc. are extended to the Internet, so that products and services closer to user needs. Interactive, real-time corporate information exchange has become a *** with the same characteristics, the network has become a corporate resource planning, customer relationship management and supply chain management of the central nervous system. Enterprises want to stare at the light of the old scolding ga dec frost containing eye will create, the formation of a new value chain, the old and new upstream and downstream stakeholders united to form a more efficient strategic alliance, **** with the pursuit of greater benefits.

Second, China's e-commerce will face serious challenges. E-commerce is an inevitable trend in the development of international trade, with the international e-commerce environment of standardization and improvement, China's e-commerce enterprises are bound to the world, which is to further expand foreign trade and economic cooperation and adapt to the globalization of the economy, and to enhance the international competitiveness of Chinese enterprises need. And with China's accession to the WTO, foreign e-commerce enterprises will also penetrate into the country, posing a serious challenge to China's e-commerce.

Third, the e-commerce site will appear merger boom. First of all, the same kind of merger. At present, many of China's Web site belongs to the duplication of construction, positioning the same or similar, business content convergence. Due to limited resources, and in the Internet "winner takes all" principle, the final winner is only the top site; secondly, complementary mergers. Those leading e-commerce enterprises have great advantages in resources, brand, customer scale and other aspects, but there is still a big gap compared with the famous foreign e-commerce enterprises. These have a good foundation and prospects for the development of the site to develop, will inevitably take complementary acquisition strategy, into a strategic alliance. As personalization, specialization is the development of e-commerce two major trends, and each site is always limited in terms of resources, customer demand is all-round, so different types of websites in the form of strategic alliances to collaborate with each other will become an inevitable trend.

Fourth, industry e-commerce will become the next generation of e-commerce development mainstream. China's e-commerce into the rapid development of the typical characteristics of the period is the risk of capital, site positioning, etc. will be from the previous "big and comprehensive" model to the professional segmentation of the industry business portal. The first generation of e-commerce focus on content, the second generation focus on comprehensive e-commerce, and the next generation of industry e-commerce will be value-added content and business platforms closely integrated, giving full play to the advantages of the Internet in information services, so that e-commerce really enter the practical stage.

Fifth, e-commerce will give birth to a new line of eASP - e-commerce application service provider. E-commerce is the future of the main mode of business transactions, but for the many domestic small and medium-sized enterprises, will be faced with a series of problems such as large investment in construction, high operating costs, the effect of a long period of time, the effect is not ideal, the lack of standardized application systems, hardware and software need to be constantly upgraded.