What is the relationship between Pepsi and Coca-Cola?

The world's first bottle of Coca-Cola was born in 1886 in the U.S. This magical drink was originally the careless invention of a pharmacist, who tried to use it to treat colds and flu, but did not expect it to conquer the world with its irresistible charm. Pepsi was also invented as a potion. In 1898, Brad, also a pharmacist, formulated a potion to treat indigestion, which became the predecessor of Pepsi. For a long time, Pepsi followed behind Coca-Cola, and even once hoped that the other company would buy itself, but was rejected by Coca-Cola. after the 1960s, Pepsi adopted an offensive strategy, on the one hand, it lowered its price to compete, on the other hand, it focused on developing the market of young generation with the slogan of "New Generation Choice", and succeeded in shortening the market of young generation. After the 1960s, Pepsi adopted an offensive strategy, on the one hand, it lowered the price to compete, on the other hand, it focused on developing the young generation market with the slogan of "the choice of the new generation", and successfully shortened the distance between the two. However, in the traditional carbonated beverage market and brand value, blue Pepsi was always under the shadow of red Coca-Cola. 21st century, this situation seems to be beginning to change, in April 2004 Forbes Magazine's "America's Most Valuable Corporate Brands", PepsiCo for the first time to overtake Coca-Cola, which has always been proud of the value of the brand. The proximity of Coca-Cola and PepsiCo's flavors and similar marketing models have resulted in billions of dollars in brand value for each, a phenomenal business culture, and ever-changing packaging designs that set marketing trends.

There is another saying: Pepsi's mixer is from Coca-Cola's laboratory, he is stealing the formula to Pepsi, but there is a crucial ingredient is always in the hands of the old boss, which is the reason why Pepsi always feels less than Coca-Cola when you drink it.