Development trend of e-commerce logistics

Under e-commerce, the logistics industry is a third party between suppliers and buyers, with service as the first purpose. From the current situation of logistics, logistics enterprises should not only serve the region, but also provide remote services. Because customers not only want to get good service, but also want to have more than one service point. Therefore, how to provide high-quality service has become the central topic of logistics enterprise management. It should be noted that the distribution center is closest to the customer and has the closest contact, and the goods are delivered to the customer through it. The key to the success of logistics enterprises in the United States, Japan and other countries is that they attach great importance to the study of customer service.

Nowadays, with the rapid rise of e-commerce and the demand of the industry, the demand and requirements for warehousing, logistics and distribution are also increasing. Third-party companies such as Zhichang, which focus on e-commerce warehousing and logistics, are also playing an increasingly important role in the market industry, and can even help businesses provide a wide range of services at the terminal and channel ends. The service of such enterprises is not only to provide simple delivery service, but more importantly, it is necessary to do a good job in the logistics distribution of warehousing and inventory from the perspective of merchants, so that the overall operation process of e-commerce can develop healthily and even promote the output and sales of e-commerce.

First of all, the change in concept, from "push" to "pull". The distribution center should pay more attention to "what service the customer wants me to provide", in this sense, it is "pull", not just "what service can I provide for the customer", that is, "push". For example, some distribution centers initially provided regional logistics services, and later developed to provide remote services, which can provide more and more services. Another example is that the distribution center sends people to the manufacturer's "stagnation point" to deliver goods directly to customers. More and more manufacturers entrust all logistics work to distribution centers. Fundamentally speaking, the work of the distribution center has been extended to the production plants.

How to meet the needs of customers and deliver the goods to customers depends on the operation level of the distribution center. The distribution center not only keeps close partnership with manufacturers, but also directly contacts with customers, so that it can know the customer's demand information in time, communicate with manufacturers and customers, and play a bridge role. For example, American Praise Group Corporation (APC) is a large company focusing on transportation and distribution. Logistics enterprises not only provide high-quality services for shippers, but also have a series of knowledge such as transportation, warehousing, import and export trade, and deeply study the production, operation and development process design and all-round system services of shippers. High-quality and systematic service enables logistics enterprises to form strategic partnership (or strategic alliance) with shippers. On the one hand, help the client's products enter the market quickly and improve their competitiveness; On the other hand, logistics enterprises have stable resources. For logistics enterprises, service quality and service level have gradually become more important than price. In the era of e-commerce, to provide the best service, the logistics system must have a good information processing and transmission system. Xihai Customs Company in Los Angeles, USA, is connected with the information of docks, airports and customs. When goods are shipped from all over the world, customers can get the exact arrival time and berth (shore) location from the company, so that the consignee and various warehousing and transportation companies can get ready to make the goods flow quickly and reach the destination without stopping. Another example is the American dry goods storage company (D.S.C), which has more than 200 customers and accepts a large number of orders every day, and needs a good information system. To this end, the company has compiled many forms into computer programs, and a large amount of information can be quickly input and transmitted, as well as subsidiaries. For another example, the logistics branch of USCO has set up an information processing center to accept orders from all over the world; IBM can connect USCO's order by pressing the keyboard, and usually deliver the goods to customers within a few hours. A good information system can provide excellent information services to win the trust of customers.

In large distribution companies, ECR and JIT systems are often established. The so-called ECR(EfficientCustomerResponse), that is, effective customer information feedback, is very important. With it, you can produce what customers want instead of producing things for customers to buy. The number of warehouse goods turnover is about 20 times a year, and it can be increased to 24 times if effective means of customer information feedback are adopted. In this way, the throughput of the warehouse can be greatly increased. Through JIT system, sales feedback information can be quickly obtained from retail stores. Distribution not only realizes internal information networking, but also increases the tracking information of distributed goods, thus greatly improving the service level of logistics enterprises and reducing costs. As soon as the cost is low, the competitiveness will be enhanced.

A European distribution company collects orders from several customers through long-distance data transmission, and uses a computer system to compile a "one-stroke" route optimization "assembly picking list" in the distribution center. The delivery personnel only need to go to the warehouse once to prepare all the goods on the order.

In the e-commerce environment, due to the trend of global economic integration, the current logistics industry is developing towards globalization, informationization and integration.

Commodities and factors of production flow freely around the world at an unprecedented speed. With the application of EDI and Internet, the improvement of logistics efficiency depends more on information management technology. The wide application of electronic computers provides more demand and inventory information, improves the scientific level of information management, and makes product flow easier and faster. Logistics informatization includes the establishment of commodity code and database, rationalization of transportation network, systematization of sales network and electronic construction of logistics center management. There is still a lot of work to be done. It can be said that there is no modern logistics without modern information management. In the early 1990s, due to the emergence of e-commerce, the integration of global economy was accelerated, and the development of logistics enterprises reached the transnational level. It collects the required resources from many different countries, then processes them and exports them to other countries, such as the computer industry in Taiwan Province Province mentioned earlier.

Global logistics model makes enterprises face new problems. For example, after the NAFTA agreement is reached, its logistics distribution system is not only from east to west, but also from north to south. There are problems with warehouse construction and transportation. Another example is how to transport goods from Canada to Mexico, how to design a suitable distribution center, and how to provide good service. In addition, it is difficult to find managers with better quality and higher level. Because there are many trade issues involving partners. For example, Japan has opened many branches in the United States, and there are many differences between the two countries, so how to manage them is inevitable.

There is also a problem of information sharing. Many enterprises have many internal secrets, which are difficult for logistics enterprises to deal with. Therefore, how to establish an information processing system and obtain the necessary information in time is a difficult problem faced by logistics enterprises. At the same time, in the future logistics system, whether the goods can be delivered to customers as soon as possible is one of the keys to providing quality services. After the customer requests to place an order, he can get the goods the next day; Instead of verbally saying, "When can I get the goods?" At the same time, customers are still considering whether the cost is commensurate with the service they get and whether it is appropriate.

The trend of globalization strategy makes logistics enterprises and production enterprises more closely linked, forming a huge social division of labor. Manufacturers concentrate on manufacturing products, reduce costs and create value; Logistics enterprises spend a lot of time and energy on logistics services. The demand satisfaction system of logistics enterprises has gone further than before. For example, in the distribution center, it acts as an agent for customs declaration, temporary storage, handling, distribution and necessary distribution of imported goods, and realizes the service from commodity import to delivery to consumers through one-stop service.

In the era of e-commerce, due to the expansion of the sales scope of enterprises, the changes in the sales methods of enterprises and merchants and the purchase methods of final consumers, home delivery and other services have become an extremely important service business, which has promoted the rise of the logistics industry. The logistics industry can provide complete logistics functions and services, and collect remuneration from industries such as transportation and distribution, warehousing, packaging, distribution and processing. It mainly includes warehousing enterprises, transportation enterprises, loading and unloading, distribution enterprises and distribution processing industries. Informatization, globalization, multi-function and first-class service level have become the goals pursued by logistics enterprises under e-commerce.