What is the traditional new marketing model developed after e-commerce in the content e-commerce century fell into a bottleneck period?

In the century of content e-commerce, a new marketing model developed after the traditional traffic e-commerce fell into a bottleneck period. According to relevant public information, social e-commerce has given new ways to sell home appliances. When traditional e-commerce fell into the traffic bottleneck, the history of e-commerce user dividends gradually disappeared, and the cost of obtaining customers began to climb again.