The present situation of cultural industry

The characteristics of China's cultural industry China itself is rich in cultural heritage, and its culture is not exclusive. Cultural products from other countries can gain good market benefits after entering China.

Most of the cultural industries in China are involved by the government. Key cultural industry projects are proposed by the government, and key cultural enterprises are supported or operated by the government.

The overall cultural industry started late, the market development degree is low, and the cultural industry has no sound talent training, mobility and reward mechanism.

The current education system restricts the development of cultural industry. Those who know culture don't know technology, while those who learn technology despise humanity. The cultural industry is weak in strength, small in scale and backward in management mode.

China Cultural Industry Classification News Agency

Publishing, distribution and copyright services

Radio, television and film services

Cultural and artistic services

Network cultural service

Cultural leisure and entertainment services

Other cultural services

Production of stationery, equipment and related cultural products

Sales of stationery, equipment and related cultural products: build about 10 national or cross-regional drama performance theaters covering major cities in China, and form 1 2 internationally renowned drama industry clusters, laying the foundation for realizing the leap from a big performing arts country to a powerful performing arts country.

Entertainment industry: build 5 to 10 entertainment brands with large scale and strong competitiveness, so that domestic entertainment equipment and domestic original entertainment content occupy more than 60% of the domestic market.

Animation industry: strive to make the added value of animation industry exceed 30 billion yuan by 20 15, and strive to build 5 to 10 domestic animation brands and key animation enterprises with strong competitiveness and influence in the world.

Game industry: by 20 15, the market income of the game industry will reach 200 billion yuan.

Cultural tourism industry: make cultural tourism a new economic growth point and important support for cultural industry and tourism industry.

Art industry: By 20 15, the total transaction volume of the art market will reach 200 billion yuan.

Arts and Crafts Industry: By 20 15, the added value of the national arts and crafts industry will exceed 600 billion yuan, and the export value will exceed 20 billion US dollars.

Cultural convention and exhibition industry: form 3 to 5 cultural exhibitions with international influence covering the whole country.

Creative design industry: hold 1 2 internationally influential creative design exhibitions and activities to support the building of 3 to 5 world-famous "design capitals".

Network culture industry: improve the originality and cultural taste of network culture products, and further enhance the core competitiveness of network culture.

Digital cultural service industry: form a group of cultural service enterprises that provide production, dissemination, marketing and promotion services by using digital technology, and provide support for the integrated development of cultural industry and high technology. With the increasing competition in cultural industries, mergers, acquisitions, integration and capital operation among major cultural industry enterprises are becoming more and more frequent. Excellent cultural enterprises in China pay more and more attention to the research on the industry market, especially the in-depth study on the development environment of enterprises and the changes of customer demand trends.

Gao Shusheng, deputy director of the Propaganda Department of the Central Committee of the Communist Party of China Reform Office, believes that from the perspective of policy coordination and grassroots research in recent years, the development of China's cultural industry has shown the following significant trends:

First, China's cultural resources have entered a period of great adjustment and integration. The administrative distribution system of cultural resources has been seriously incompatible with the socialist market economic system, which has not only caused regional blockade, but also caused industry monopoly, which is ultimately very unfavorable to cultural enterprises, which is characterized by very weak cultural enterprises and serious homogenization. Compared with the German publishing industry, there are 579 publishing houses in China, with an annual output value hovering around 60 billion, while Bertelsmann's sales in Germany in 2008 reached 65.438+0.39 billion euros. Our industrial concentration is low, to what extent? All domestic book publishing houses are inferior to a foreign company, including our performing arts.

Therefore, the direction of reform should be to break this old system and let the market mechanism play a more fundamental role in the allocation of cultural resources. In this case, the adjustment and integration of cultural resources is not based on whose will, but on the power of market and capital to promote its integration.

Second, the industry boundaries are becoming more and more blurred, and there is a trend of industry integration. In the past, culture was subdivided into three fields: culture and art, radio, film and television, and press and publication. Due to the increasing diversification of communication technologies and means, there will be a trend of integration in the future, and the industry boundaries will no longer be obvious. For example, with the technological transformation and large-scale development, the two networks of radio and television, namely cable TV network and wireless mobile network, will become important platforms for integrating cultural resources, and new formats such as TV library, TV Internet, TV newspapers and periodicals, TV theater, mobile TV, mobile movies, mobile newspapers and periodicals, and mobile books will appear, so it is hard to say which of the above fields these belong to.

Third, the combination of culture, tourism and manufacturing is becoming more and more obvious. In the future, with the further development of cultural resources, the combination of culture and tourism, that is, deep tourism, will surely appear in China. At the same time, cultural connotation or elements are implanted into building decoration materials-this combination of culture and manufacturing not only improves the cultural content of products, but also improves the added value of products.

Fourth, the development of cultural industry has changed from spontaneous to conscious. The reform of cultural system will develop in the direction of giving play to the role of market mechanism, but the market mechanism also has disadvantages. In order to give full play to the incubation and agglomeration functions of cultural industry bases, it is necessary to strengthen planning and regulation. Therefore, it is imperative to study and formulate the layout plan for the development of national cultural industries. At the "20 12 China Cultural and Financial Innovation Summit" held on June 5th, 20 12, Liu Yuzhu, director of the Cultural Industry Department of the Ministry of Culture, said that the knowledge of cultural and financial cooperation has begun to take shape, which is extremely important for the development of the industry. He also revealed that he is studying a new model of financial funds supporting cultural finance with the financial department.

By the end of 20 12 and 12, under the cooperation mechanism between the Ministry of Culture and various banking institutions, 97 key credit financing projects have been realized, with a cumulative balance of 210.96 million yuan. The cooperation between ministries and banks has pushed the credit balance of cultural industries to a new high.

By the first quarter of 20 12, 77 cultural enterprises had landed in the capital market. 64 cultural enterprises registered and issued bonds of 654.38+044.95 billion yuan to ensure the smooth development of investment and financing of cultural industries. In addition, according to incomplete statistics, there are 135 funds participating in cultural industry investment in China, and the total capital scale exceeds179.5 billion yuan. Multi-channel and multi-form financing has greatly expanded the investment and financing system of cultural industries and provided reliable conditions for cultural enterprises to choose diversified financing.

Liu Yuzhu said that he would further explore new laws and channels for the combination of culture and finance, expand cooperation with various financial institutions, build the whole chain of financial services for cultural industries, and encourage various institutions to actively participate in the pilot financing of cultural enterprises under construction, the construction of credit system for cultural enterprises, and the evaluation and circulation of cultural intangible assets. Construct the whole chain of investment and financing of cultural industries with the participation of banks, insurance and securities, and smooth the cultural financial service chain while expanding and extending the cultural industrial chain. At the same time, pay attention to supporting small and micro enterprises, encourage the cooperation of policies such as private investment and financial reform, and rely on the implementation of cultural finance to promote financial management, asset evaluation and corporate governance of cultural enterprises. Investment and financing climax

20 12 the development of cultural industry is in the ascendant-all localities continue to increase investment in the construction of cultural industrial parks; The connection between culture and capital is innovative, and cultural funds are still emerging one after another. Looking forward to 20 13, the macro-policy environment of the state's strong support for cultural industries will not change, and the climax of investment and financing in cultural industries will reappear; The combination of culture and science and technology has become the theme of cultural industry development, and it is expected that relevant landing policies will be introduced in various places to promote the strong development of emerging cultural formats. The docking of financial capital and cultural industry is progressing rapidly. On April 27th, People's Daily Online [Weibo] was listed on the Shanghai Stock Exchange, and it was the first news website to be listed on A shares. In addition, 50 central and local news websites such as Xinhuanet, Huasheng Online and CCTV have also joined the tide of restructuring and listing. At the same time, from the second half of 20 12, the cultural industry fund was established again on a large scale. Among them, Zhongcheng Longteng Tourism Culture Industry Investment Fund, Western Cultural Tourism Industry Fund and Xi 'an Qujiang Film and Television Investment Fund established in September have a total target scale of 20.2 billion yuan. The reason why capital favors cultural industries is inseparable from the macro-level support of the state. At the beginning of 20 12, the Ministry of Culture issued the "Cultural Industry Multiplication Plan during the Twelfth Five-Year Plan", proposing that the average annual current price growth rate of the added value of cultural industries managed by cultural departments during the Twelfth Five-Year Plan period should be higher than 20%, and at least double that in 20 15 years compared with 20/kloc-0 years. The report of the 18th National Congress of the Communist Party of China once again emphasized "developing the cultural industry into a pillar industry of the national economy". It is expected that such macro policies will continue in 20 13 years, and the climax of investment and financing in cultural industries will reappear. According to the data released by the National Bureau of Statistics, in 20 1 1 year, the added value of cultural and related industrial units in China was1347.9 billion yuan, an increase of 2 1.96% over 20 1 year, which was 4 percentage points higher than the average annual growth rate of GDP in the same period. We predict that the cultural industry will continue to grow by more than 20% in 20 12 and 20 13 years, thanks to the macro-level support and capital intervention. With the integration of culture and science and technology, the cultural industry stage has become the "protagonist". Multi-departments jointly issued the Outline of National Cultural Science and Technology Innovation Project, and put forward the policy direction of promoting the integration of culture and technology, such as "promoting the optimization and upgrading of traditional cultural industries, focusing on developing the whole industrial chain of performing arts, arts and crafts, news publishing and other industries, and promoting the upgrading of radio and television networks and the promotion of new technologies"; The report of the 18th National Congress of the Communist Party of China emphasizes "promoting the integration of culture and science and technology, developing new cultural formats, and improving the scale, intensification and specialization of cultural industries." In the field of cultural consumption, there is a situation of "two days of ice and fire": the mass cultural consumption represented by the film industry continues to flourish, ignoring the "chill" of the economy; However, the consumption of high-end cultural products represented by art auction is "chilling", and its future development depends on the recovery of real economic growth. 20 1 1 year, the box office of Chinese movies broke through 13 1 100 million yuan. The Research Report on the Golden Five-year Development of China Film Industry during the Twelfth Five-year Plan Period predicts that the box office of Chinese films will exceed 30 billion yuan during the Twelfth Five-year Plan period, affecting 40 billion yuan. By the end of the 12th Five-Year Plan, China will become the second largest film market in the world. The China Film Industry Promotion Law, which has been consulted for more than one year, is expected to be promulgated in early 20 13. Huang Changning, director of the film management department of Guangdong Radio and Television Bureau, said that in the big field of radio and television, film will be the first industry that the state will help from the legal level. Under the impetus of the Promotion Law, the film industry of 20 13 will have a breakthrough development. Compared with the "prosperous" trend of mass cultural consumption, high-end cultural consumption is obviously "cold". According to industry observation, the art auction market has decreased by 35%, and the auction turnover has exceeded 100 million, but 20 12 is only a handful. Looking forward to 20 13, the consumption of high-end cultural products will continue to "get cold" because economic growth cannot "pick up" quickly. Cai Luwu, a researcher at Hubei Provincial Museum, believes that the auction market of cultural relics and artworks in China is in a period of deep adjustment, which is embodied in the return of passion to rationality, the unification of investment and collection, the adjustment of development strategy and the further improvement of the credit system.