Is the crm system B-side or C-side?

B-end is a systematic software, tool or platform for enterprises or commercial users. The main product of B-side is an organization, which is composed of a group of C-side users with different identities, such as common OA system, CRM system, EPR system and so on.

C refers to consumers or individual users, generally using the client. C-end products are mostly aimed at a certain group of people with the same characteristics, and are products that directly provide services to consumers, such as WeChat, Taobao, Meituan and so on.

1. Different crowds and scenes.

B-end products are mostly aimed at professionals, who use the products for a fixed time, but rarely use them outside the fixed time.

C-end products are for all members of society. People of all ages have a variety of products to use, and the use time is mostly fragmented. Occasionally, the product will be used for a fixed period of time. For example, a young man likes to brush Tik Tok on his way to work or listen to music before going to bed.

2. What are the differences in business forms?

B-side business scenarios are complex, with many roles and corresponding business scenarios. Similar processes of different companies may vary greatly, so different companies need different solutions, and most B-end products have one-to-one customized services.

The C-side business is relatively simple, the process requirements are relatively unified, the standards are fixed, and it is mostly related to the scene, with high reuse rate.

3. What are the differences in product positioning?

B-end products pay more attention to function realization, and B-end products are designed for enterprises. This kind of products often need to charge enterprises, pay more attention to the commercial value of functions, and the goal is to improve work efficiency, save work costs and bring practical commercial benefits to enterprises.

C-end products provide services for ordinary users, which are often free, while C-end products have more competing products. How to stand out among many similar products with similar functions, user experience plays a core role. So how to make users use the product more conveniently and quickly, and be more willing to use the product actively, is the core of the product.

4. What's the difference between the core functions?

There is a great correlation between the functional modules of B-end products. For example, when you initiate leave approval, the duration of leave needs to be transmitted to the attendance module for filing. Each function has an important position, and removing one function module alone may affect the function use of other modules at the same time.

Most C-end products have only one core function, and the functions outside the core belong to additional functions to improve the diversity and interest of products. Even if other additional functions are deleted, the user experience may be affected, but the use of core functions will not be affected.