What are the pricing strategies of traditional marketing?

Depending on what traditional industry you are, whether you take the low-end route or the high-end route, different industries have different pricing strategies.

The strategy of "1" and "low price method" is to set the price of products as low as possible first, so that new products can be quickly accepted by consumers and gain a leading position in the market first. Because the profit is too low, it can effectively exclude competitors and occupy the market for a long time. This is a long-term strategy, suitable for some large enterprises with abundant funds.

For a production enterprise, the price of products should be set at a very low level. First of all, we should open the market, then expand production and reduce production costs. For commercial enterprises, the sales price of commodities should be kept as low as possible. Although the sales profit of a single commodity is relatively small, the sales volume has increased and the total commercial profit will be more.

2. Non-integer method: the difference is thousands of miles.

This practice of setting the retail price of goods as a non-integer ending with a fraction is called "non-integer price" by sales experts. This is a price that can stimulate consumers' desire to buy. The starting point of this strategy is that consumers always feel that the fractional price is lower than the integer price.

One summer, a grocery store bought a batch of goods and sold them at the price of 1 yuan each, but the buyers were not enthusiastic. The store had no choice but to decide the old price, but considering the purchase cost, it only dropped by 2 cents and the price became 98 cents. Unexpectedly, it is the difference of 20 cents that makes the situation plummet, buyers are in an endless stream, and the goods are sold out quickly. The salesman was overjoyed and sighed, only 2 cents short.

3. Same-price sales method: There is a small shop in Britain, which has just started to have a sluggish business. One day, the shopkeeper had a brainwave and came up with a trick: as long as the customer paid 1 pound, he could choose any product in the store (all products in the store had the same price). This aroused people's curiosity. Although the prices of some commodities are slightly higher than the market price, they still attract a large number of customers, and their sales are higher than those of several nearby department stores. In foreign countries, the more popular selling methods at the same price also include selling at the same price in different cabinets. For example, some small shops set up counters of 1 min 1 yuan, and some big stores set up counters of 10 yuan 50 yuan 100 yuan. Bargaining is a rather annoying thing. The price is simple and clear.

Pricing strategy, my suggestion is that you have your own standardized products, refer to peers and formulate standardized price standards. The price tag is three times the cost for your reference.