Traditional Culture Encyclopedia - Traditional customs - What is the whole product?
What is the whole product?
This is based on the traditional product concept, which makes the product concept concrete and more accurate.
Because any product contains the following three levels:
Core products: Answer "What do buyers really need to purchase?" This question. Every product is essentially a problem-solving service. The task of marketers is to reveal the demand and sales benefits hidden in every product, not the characteristics of the product. The core product is located in the center of the whole product.
Tangible product: it has five characteristics, namely, quality level, characteristics, style, brand name and packaging.
Additional products: including additional services and benefits provided. The additional content of products makes marketers have to face up to the overall consumption system of buyers and look for many opportunities to increase the added value of products in order to compete effectively.
This is the complete concept of the product, and now the formula is the whole product!
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