What is back to force shoes

Shoes developed, manufactured and marketed by Shanghai Jai Li Shoes Co.

Shanghai Hui Li Shoes Co., Ltd. is a wholly-owned subsidiary of Shanghai Huayi (Group) Company, specializing in the research, development, manufacture and sale of Hui Li brand sports shoes and all kinds of shoes products, which are sold well in China and exported to dozens of countries and regions such as Southeast Asia, the Middle East, Europe and the United States.

Jouli is the earliest fashionable rubber-soled shoes brand in China. The company was founded in 1927 and has a history of 90 years. The trademark "回力" was registered in 1935, and was recognized as Shanghai Famous Trademark in 1997 and China Well-known Trademark in 1999. In the 1970s, the shoes were almost the only symbol of sports and leisure footwear.

Expanded Information

After the liberation, Beijing Rubber Factory also produced "Wrigley" white boomerang sneakers, and at the beginning of the 1960s, the factory produced boomerang sneakers that were more suitable for basketball players, and after the giant Yang Dingshun was selected to play for the Beijing team, the factory supplied him with a new pair of shoes at no cost. After the giant Yang Dingshun was selected for the Beijing team, the Beijing Rubber General Factory spared no expense in supplying extra-large sneakers for him. After Mu Tiezhu entered the 8-1 team, Yang Dingshun presented him with a pair of basketball shoes, which became a good story for a while. The white Hui Li basketball shoes not only witnessed the development history of Chinese basketball in the 1950s and 1960s, but also contributed a lot to it.

Reference:

Baidu Encyclopedia-Xilai shoes