How to turn ideas into reality? Please tell me.

-Value and method of feasibility analysis of the project (1) Author: Cao Abstract: Systematic analysis and diagnosis of the feasibility of the project can fully reflect and exercise the students' thinking level and reflect the value orientation of applying what they have learned in the course of cultural diagnostics. As an important content in the course of Thinking Ability of Cultural Diagnostics, How to Turn Ideas into Reality (I and II) introduces the value, methods and skills of project feasibility analysis in detail. Among them, how to improve the feasibility index of the project and how to turn the infeasibility into feasibility are the main contents and academic contributions of this paper, which fully embodies the dynamic role of cultivating creativity in project operation and the value of objectifying thinking. Today, we are entering a historical period of encouraging innovation, advocating entrepreneurship and calling for creation. Although the advocacy of building an innovative society is exciting, many results in reality are often counterproductive. Many people have brought painful lessons to themselves because of blind innovation; Many business plans are often full of resentment against life because of impulse; There are countless ideas that have not brought any practical value, but they are tossed around by these ideas, exhausted and destroyed. Society has gradually entered a rational era, and a moment of recklessness will bring impulsive punishment. Many people have brought themselves a deep blow because of their impulse and desperate enthusiasm. Blindly encouraging innovation and entrepreneurship will only bring more pain and anxiety to impetuous society and those who are vain. Although the prospect of starting a business is bright, we must fully consider the feasibility of the project, control the risk within an acceptable range, grasp the transformation relationship between the feasibility and infeasibility of the project, and fully consider the contradictions in the project implementation process and the basic strategies to deal with them ... Otherwise, blindly advocating innovation and starting a business will not only be irresponsible to ourselves, but also bring pain to families and relatives. In fact, many things seem reasonable in theory, but they may not work in the implementation process. Many innovative, creative and entrepreneurial projects seem valuable on the surface. Once we think about them more deeply and carefully, we will find that they are not operable. People often only see the possible benefits of a project, but underestimate its negative effects and operational risks. Although many people have planned and analyzed the feasibility of the project before the implementation of the project, many planning schemes and analysis methods only apply a writing mode-writing mode cannot be equated with thinking and analysis mode-without scientific analysis of the feasibility of the project in qualitative and quantitative sense, especially the lack of profound thinking and reasonable grasp of some key details. A lot of people do. Once they decide to do this project, they will hold a meeting to discuss the feasibility of this project. This so-called feasibility analysis has become subjective assumption and echo. Subjective preference, blind impulse and passionate decision-making are almost common phenomena in the initial stage of project innovation and entrepreneurship. Entrepreneurs who are in a state of burning passion often disagree with other people's suggestions and thoughtful consideration. Only after the passion fades, will they feel that they have had good suggestions, but it is too late! I personally encourage innovation and entrepreneurship, because I fully enjoyed the happiness of innovation and entrepreneurship brought by project operation during the establishment of cultural diagnosis. However, I want to use my successful experience and failure lessons to tell my readers that in the process of innovation and entrepreneurship, every planning scheme and feasibility analysis should ask these questions calmly-(1) Can you grasp the integrity of the project planning framework and the perfection of the operation process? (2) Have you systematically analyzed the strategy, tactics and key details of the project? (3) Have you calculated the feasibility index of the project? What level can you raise the feasibility index of the project? (4) Have you analyzed the transformation relationship between feasibility and infeasibility of the project? (5) Have you calculated the risk index of the project? Can the risk be controlled within an acceptable range? (6) What coping strategies have you prepared for the main contradictions and risks in the project implementation process? ..... before entering the substantive action, it is good for thinking to complicate simple things; Once it enters the substantive implementation process, simplifying complex things is conducive to action. Maybe in the 1980s and 1990s, you could start a business with enthusiasm and courage, but by the 2nd1century, the social entrepreneurial enthusiasm and entrepreneurial environment had undergone fundamental changes, especially the relationship between market supply and demand had been reversed. Today, it is not enough to have enthusiasm and funds, but also to have business wisdom and a series of methods and strategies. The more people who are eager for innovation and entrepreneurship, the more they need to remain calm; The more people think that their projects are 100% sure, the more they need to be cautious. In order to ensure that your idea becomes a reality, and also to ensure that you will not cause unnecessary pain and regret because of the passion of starting a business, here, I first put forward the following five conceptual suggestions for your reference. The first suggestion is: you must be clear about the current entrepreneurial environment and competitive environment. You should neither take Li Ka-shing's entrepreneurial story as an example to imitate, nor take the entrepreneurial model of the 1980s and 1990s as today's teaching material. Today, not only the market supply and demand environment has changed fundamentally, but also people's attitude towards entrepreneurship has changed fundamentally. Today, there are not only excess products and entrepreneurial pride, but also excess competition and efforts. In this era full of surplus, what entrepreneurs need most is wisdom and calmness! Don't blindly jump into the wave of entrepreneurship with a temporary passion, which is likely to become a whirlpool that devours passion. When the passion is high, there is bound to be a low time. We must treat innovation and entrepreneurship with a calm mind, so as to produce a sustained motivation and endurance. Only with a peaceful mind can we gain a firm foothold in entrepreneurship. Sharpening a knife is not a mistake for a woodcutter. As a traditional industry, you must fully consider the details of competition; When you are an innovative industry with little competition, you must fully consider the operational details. As my first suggestion, I suggest you keep calm before starting a business. If you can't control your inner impetuousness, you can't guarantee the firmness and steadiness of your actions. If you can't guarantee firm and steady action, you can't guarantee the success of your career. Inadequate consideration of a key detail may lead to a total loss. The second suggestion is: improve your thinking level and do some feasibility studies for your business planning. Feasibility study is a comprehensive analysis and systematic thinking to predict the possible impacts and contradictions after the completion of the project by investigating and comparing the main contents and supporting conditions of the project from the aspects of operation, management, technology, benefit and engineering, so as to provide the basis for project decision-making. Feasibility analysis is very necessary, which can effectively avoid subjective blindness. For some large-scale projects, because of the long time, involving many departments and personnel, the decision can be objective and calm, and the feasibility analysis is restricted by international standards, national standards and industry standards, which has a good guiding role in the feasibility analysis of the project. However, for some small projects, especially those run by individuals, there are often shortcomings in the feasibility analysis of the projects. Many small companies and individuals start business projects, often from the needs of feasibility analysis, and make decisions when they are excited. Not calm and unscientific in feasibility analysis. A considerable number of entrepreneurs gulped down dates during the planning and feasibility analysis of the project, and everything felt very comfortable. At first, they thought things very carefully and perfectly, but when it comes to concrete implementation, it backfired, and the phenomenon of "being wise after the event" often appears. Many things seem imaginable, but they can't be implemented, which eventually leads to failure. These are the bad consequences caused by the lack of scientific thinking and coping strategies for contradictions. There are also many people who are more rational and calm in the early stage of their business, and are very careful about the planning and feasibility analysis of the project. The planning scheme and feasibility analysis are "very good" in form, but the implementation effect is not ideal because an effective analysis method is not mastered. At present, when people analyze the feasibility of a project, they usually adopt the following analysis methods: PEST, SWOT, five-force model, Boston matrix, life cycle analysis, risk analysis and so on. Although these analysis methods have certain objectivity, they lack completeness and depth in qualitative and quantitative analysis, and lack the ability to organically integrate projects. In particular, these analysis methods do not take into account the subjective initiative of the project in the implementation process, and lack the ability to analyze and grasp the dialectical relationship and transformation relationship between the feasibility and infeasibility of the project. In order to let readers know and master a set of systematic methods about project feasibility analysis, I will make a brief comment on some commonly used analysis methods here. 1.PEST analysis: the so-called PEST refers to politics (politics), economy (economy), society (society) and technology (science and technology), which are the external environment of the enterprise, and PEST analysis is the analysis of the external environment of the enterprise itself. This analytical method is similar to the analytical method of time, place and harmony in China traditional culture in the way of thinking. Second, SWOT analysis: it is one of the basic analysis methods of marketing to analyze the competitive situation of enterprises by evaluating their strengths, weaknesses, opportunities and threats. Three, Porter's five forces analysis model: This is used to analyze the competitive strategy. These five forces are: the bargaining power of suppliers, the bargaining power of buyers, the entry ability of potential competitors, the substitution ability of substitutes and the current competitiveness of competitors in the industry. Porter's five-force analysis model contains three strategic ideas: total cost leading strategy, differentiation strategy and specialization strategy. 4. Boston matrix: a method of planning enterprise product portfolio. The key lies in how to make the product variety and structure of the enterprise adapt to the change of market demand, and how to effectively allocate the limited resources of the enterprise to the reasonable product structure. Boston Matrix divides products into four categories: star products, cash cow products, question mark products and thin dog products. Mainly used to distinguish the development stages of products. 5. Life cycle analysis: the life cycle of an industry refers to the time required from its appearance to its complete withdrawal from social and economic activities. The life cycle of the industry mainly includes four stages: infancy, growth, maturity and decline. Life cycle analysis is used to evaluate the stage of an enterprise or an industry. Risk analysis of intransitive verbs: evaluate the risk content, risk category, risk size, risk causes and consequences of the project, and provide decision-making basis for risk management. The above are the analysis methods commonly used in project planning and project demonstration. Some planning and feasibility analysis use a single method, such as PEST and SWOT, which are widely used in marketing planning, while others use multiple methods comprehensively. In the process of planning and feasibility analysis, for different industries and different projects, the analysis content and specific circumstances may be different, but the analysis methods are basically the same. These methods are basically based on factual relationship analysis, and strive to provide scientific basis for project decision-making. But project decision-making is a kind of value relationship, and there is no logical channel between fact relationship and value relationship. On the basis of the same facts, I can make such a decision, and so can you. Many decisions depend on the values of decision makers, not entirely on factual relationships. For example, it is true that enterprises are in trouble, but operators can bankrupt enterprises, reform and improve enterprises, sell enterprises, change professions, be merged, and so on. These decisions may be correct and feasible. It is impossible to logically deduce the appropriate behavior from the factual relationship. People run a project not because it is feasible, but because people need a project or are interested in it. What's the point of a project that has no interest, even if it is feasible? Therefore, instead of improving the feasibility of the project, it is better to analyze the feasibility of the project, which is the true meaning of the value and method of project feasibility analysis. Therefore, in the process of cultivating creativity and objectification of thinking, cultural diagnostics put forward a new method of project feasibility analysis. This is a comprehensive analysis and integration method from the goal, which overcomes the logical fracture between the factual relationship and the value relationship, calculates the project feasibility index on this basis, and then provides ways and methods to solve the project feasibility problem. Regarding the specific content of this analysis method, we will give guidance through online learning. For specific methods, please click Apply. The third suggestion is: give full play to your contingency thinking level and grasp the conversion relationship and elastic relationship of project feasibility indicators. Whether a project is feasible depends not only on the planning framework and operation process of the project itself, but also on the conditions of the project. When the conditions change, the originally feasible project will become infeasible, and the originally infeasible project can also become feasible. Therefore, according to the change of conditions, to some extent, we can adapt to the change of conditions by changing the planning structure of the project and optimizing the operation process of the project, so as to continuously improve the feasibility index of the project. This is the importance of contingency thinking to ensure the successful operation of the project. Because the conditions are constantly changing and can be changed through people's creative activities, the feasibility of the project includes infeasibility and infeasibility. By changing the conditions or changing the planning structure and operation process of the project, the infeasibility of the project can be transformed into feasibility. Even under the same conditions, the same project, the same operation process and planning structure, the same manpower, material resources and financial resources, when the project is in different environments and times, its feasibility index will change, which is called feasibility elasticity. For example, what is feasible in the twentieth century may not be feasible in the twenty-first century, and vice versa. Feasibility elasticity is also closely related to subjective initiative. Therefore, if you want to make your ideas come true, you must grasp the dialectical relationship and elastic relationship between the feasibility and infeasibility of the project, and in order to ensure that your ideas will not give up easily in the face of difficulties, you need to master a series of operational methods on how to turn the infeasibility of the project into feasibility. In fact, there are many concrete ways to turn the infeasible into the feasible. Cultural diagnostics focuses on the following aspects. These methods can form a complete technical system to urge you to turn your ideas into reality. This method includes: first, improve the rationality of the goal. Because any goal can be decomposed into a goal system in space and an implementation process in time, the structure optimization and process reengineering of the goal system can be carried out through the value thinking methodology to improve the rationality of the goal, so as to achieve the purpose of improving the feasibility index of the project; The second is the feasibility of changing the method. Because resources and conditions are limited and can be created, concentrating superior resources on key links and appropriate opportunities can change the feasibility of the method and thus improve the feasibility index of the project. The third is to improve the effectiveness of the organization. People are dynamic. By improving the organizational model, improving individual execution and organizational cohesion, the effectiveness of the organization can be improved, thus improving the feasibility index of the project. Fourthly, optimizing the resource allocation of the project, creating favorable conditions and scientifically allocating resources through resource operation can improve the feasibility index of the project. Combine these four methods to form a set of systematic project optimization and project reengineering methods, so that the infeasibility of the project can be transformed into the feasibility of the project. As for the specific technical details, we systematically introduce them in the course of thinking ability. As long as you master this operating system, cultural diagnosis can ensure that your innovation and entrepreneurship plan becomes a reality. Interested friends, I suggest you take part in online learning of cultural diagnostics thinking ability. Through online learning, not only can you improve your thinking ability, but also you can flexibly grasp the feasibility and flexibility of the project. The fourth suggestion is to calculate the project risk index to control the risk within an acceptable range. Any project has certain risks. The fiercer the competition, the greater the risk index of the project. Therefore, to ensure that your idea becomes a reality, you must scientifically calculate the risk index of the project and control the risk index of the project within an acceptable range. When the risk index of the project is greater than your tolerance, you must improve the feasibility index of the project, and then reduce the risk index of the project. There is a set of calculation methods about the feasibility of the project in the thinking process of cultural diagnostics. As long as the feasibility index of the project is calculated, then: project risk index =( 100%- project feasibility index). When you master the calculation method of project risk index, you can use a series of methods mentioned in the third suggestion to improve the project feasibility index and control the project risk within an acceptable range. In fact, everyone's economic conditions, values and psychological quality are different, so their risk tolerance is different. It is usually controversial whether the risks existing in the project are acceptable or unacceptable. So is there a calculation method that can objectively calculate the risk acceptability according to the risk indicators of different projects? In other words, in what range should the risk index of the project be reasonably controlled? As long as we master the value index, feasibility index and risk index of the project, we can make reasonable decisions on the risk acceptability of the project. The so-called project value index refers to a series of values that may be created in the process of project implementation, including economic value, social value, technical value, knowledge value, humanistic value, opportunity value, experience value, growth value and practical value. By abstracting these values, we can count the value index of a project through the value thinking methodology, rational law and value balance law of cultural diagnostics, and calculate the value index of the project according to these statistical data. Once the project value index is obtained, we can find the relationship among project value index, project feasibility index and project risk index: (project value index-project feasibility index) > project risk index; (Project Value Index-Project Feasibility Index) = Project Risk Index; (Project Value Index-Project Feasibility Index)