Traditional Culture Encyclopedia - Traditional customs - What are the types of exhibitions
What are the types of exhibitions
The purpose of trade fairs is to do physical advertising and promote the sale of goods. This kind of exhibition is mainly physical products; publicity exhibitions are designed to publicize a certain point of view, ideas and beliefs, or to let people understand a certain period of historical facts. This kind of exhibition usually through the exhibition of photo information, charts and related objects to achieve the effect of publicity.
(2) from the exhibition of commodity categories, there are single commodity exhibitions and mixed commodity exhibitions
Single commodity exhibitions, also known as vertical exhibitions, refers to the exhibition of sister commodity varieties of singularity. Due to the exhibition of a single variety of commodities, models and brands relatively more, and from the same industry of different manufacturers, so this exhibition is more competitive. Mixed commodities exhibition, also known as horizontal exhibition, this exhibition exhibits a variety of commodities, participating in the exhibition of manufacturers from different industries.
(3) From the scale of the exhibition, there are large-scale comprehensive exhibitions, small-scale exhibitions and miniature exhibitions
Large-scale comprehensive exhibitions are usually hosted by specialized units, and exhibitors join through registration. The scale of this exhibition is generally very large, many exhibitors, good exhibition requires a high exhibition technology; small-scale exhibitions are smaller, generally self-organized by the institution, the goods on display are also produced by the institution. This kind of exhibition often chooses library foyer, station waiting room, hotel room and so on as the exhibition place. Miniature exhibitions refer to window exhibitions and mobile exhibitions. These exhibitions may seem simple, but they require a higher level of skill and are more attractive.
(4)From the exhibition venue, there are indoor exhibitions and open-air exhibitions
Indoor exhibitions are more grand, not affected by the weather, and the holding time is more flexible, suitable for both short and long. Most exhibitions are held indoors. However, the design and layout of indoor exhibitions are more complicated and require more costs. The most important feature of open-air exhibitions is that the design and arrangement are relatively simple, the site is large, and large exhibits can be placed, and the required cost is not much. However, it is greatly affected by the weather, and the exhibition effect is often affected by the weather.
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