How do traditional industries achieve accurate marketing and acquire customers?

No matter which industry is looking for customers or doing marketing, what is the essence of customer acquisition marketing? Very simple, it is to accurately connect people, not people and platforms, people and advertisements, people and search engines.

For example:

A traditional industry enterprise product, its customer group is aquaculture plants all over the country.

The company put advertisements on search engines, software platforms and expressway, which is a bit "searching for you". It is expensive and inaccurate.

The target customers may not go to the software platforms, expressway and search engines we have laid out, or they may not see them after they have been there. Full of uncertainty.

High-precision customer acquisition steps:

1. According to the idea of people-to-people connection, we can directly find the contact information of 820,000 aquaculture plants in China, and finally find the information of aquaculture plants that are highly matched with the products through multidimensional screening such as registration time, industry classification, provinces and regions, registered capital and intellectual property rights, as shown in figure 1.

2. Export the filtered data, import it into the telephone robot, and set the commuting, lunch break and working hours of the robot, as shown in Figure 2.

3. Real people record product sales speeches, upload various situational speeches, and answer whatever they ask. And configure automatic push function for customers of Class A, Class B and Class C, as shown in Figure 3.

4. Complete configuration, start operation from the starting point, and realize automation.