CPS basic gameplay and introduction of mainstream e-commerce

1. Taobao Alliance:

As the name implies, Alibaba, together with all advertisers and individuals who can bring traffic to Ali Ecology, formed an e-commerce marketing alliance platform, which was formally established on April 8, 21.

Taobao alliance platform has four roles: merchants (sellers such as Taobao and Tmall), Taobao customers (promoters of individuals and companies), buyers and Taobao alliance platform.

1. Merchants: merchants selling goods in Ali e-commerce ecology such as Taobao and Tmall;

2. Taoke: helping merchants to promote and earn advertising fees;

3. Buyer: You can get hidden coupons to save money.

4. Taobao Alliance: the platform side draws 1% of each advertising fee.

Taobao sellers need to find traffic and users if they want to sell things, and Taobao customers have users, so Taobao customers make profits by helping Taobao sellers promote things. Let me give you an example to explain:

For example, the knitted bottoming shirt in Figure 2, the 1 yuan coupons shown in the green box, can be collected for users. If you open this product directly on Taobao, you will see as shown in Figure 1, without the 1 yuan coupons, you need 16 yuan to buy this sweater. With the coupon, all you need is 6 yuan. We call it a hidden coupon, so why is there this coupon? Please see the following picture:

These coupons are all from Taobao Alliance platform. Merchants set up coupons behind Taobao Alliance, and only buyers who come through Taobao Alliance can see these coupons.

then there is a need for a large number of promoters who have buyers. These people are called Taoke, and Taoke returns 19.68 yuan through the discount in Figure 2. This 19.68 yuan is the commission. For example, after the discount coupon is deducted for the bottoming sweater above, it is the selling price in 6 yuan, and the merchant has set a 4% promotion commission on the platform (this commission can be set by the merchant according to the profit of the product), which means 6 yuan * 4% = 24 yuan.

In other words, if the buyer spent 6 yuan to buy this bottoming shirt, the merchant would get 6-24 yuan = 36 yuan;

Taobao Alliance: 24 * 1% = 2.4 yuan;

Taobao: 24 * 9% = 21.6 yuan;

If Taobao returns 19.68 yuan to the buyer, it means that Taobao only earned 21.6 yuan-19.68 yuan = 1.92 yuan;

but the buyer actually only spent 6 yuan-19.68 yuan = 4.32 yuan.

so do you understand?

9% of senior users in Taobao Alliance have performance requirements, and if they fail to meet the performance requirements, they will be downgraded, while 3% of junior users will get commission.

Taobao Alliance also has self-operated Taobao customers, namely Yitao, who are the pro-sons of Taobao Alliance, and all kinds of promotion platforms established by the majority of Taobao customers are adopted sons, such as: invitation code 116666, pink elephant life, honey source, high commission alliance and so on.

according to this logic, JD.COM established the "JD.COM Alliance" called Jingxi, and Pinduoduo established the "Pinduoduo Alliance" called Duoduo Jinbao, and its rebate e-commerce platform called Duoduo Head.

second, more treasures: benchmarking Taobao alliance

more treasures: an e-commerce marketing alliance platform formed by Pinduoduo and all advertisers and individuals who can bring traffic to Pinduoduo ecology.

Duoduo Head: Benchmarking Taoke

III. Jingxi:

Jingxi (formerly known as JD.COM Pingou) is a special shopping platform under the JD.COM Group, which was born in 214. It is a global shopping platform with the comprehensive upgraded shopping business as the core, WeChat as the main carrier and six mobile channels including WeChat and mobile Q.

Jingxi is a tool based on JD.COM merchants, which stimulates users to share fission at multiple levels by using the marketing tools of pooling prices and social games, and realizes low-cost diversion of merchants and user transformation, focusing on the concept of "saving a new life".

On September 19th, 219, JD.COM Shopping App was renamed "Jingxi" and officially opened.

what does Jingxi do?

This is a software that can help you save money by online shopping. There are shopping cashback activities. For example, if you buy a long-sleeved shirt with the original price of 79.6 yuan, you can not only enjoy the preferential price of 69.9 yuan, but also enjoy an extra rebate of 13.92 yuan. And everyone can also participate in the game task to receive high rewards. Obviously, this is a new e-commerce software supported by JD.COM, and its gameplay is similar to that of Pinduoduo. Some netizens commented that it is simply the JD.COM version of Pinduoduo.

Summary: Jingxi undertakes two major tasks:

① Bid Taobao special price and Pinduoduo;

(2) Benchmarking Taoke Alliance and Duoduo Jinbao.

(Personally, I think Jingxi's position is not clear, so we should split these two tasks, or make a special price to mark Taobao special price or Pinduoduo, and we can name it Jingxi; Either be an alliance marketing platform, and benchmark Taobao Alliance and Duoduojinbao, which can mean more Beijing and more gold, haha! ! ! )

Gaosheng is a unique direct mode platform for comprehensive shopping guide rebate, which is connected with large coupons hidden in platforms such as JD.COM, Tmall, Taobao, Pinduoduo, Vipshop, Hungry, etc.+1 billion subsidies, and has reached cooperation with many business alliances. The biggest feature is that the commission is super high.

Tips: Gao Province adopts the invitation system, and the official invitation code of Gao Province is 116666. By registering with this invitation code, you can get the following support:

1. Upgrade the head of delegation faster and enjoy higher commission than ordinary members;

2. Teach you to promote and make money;

3. Take fewer detours and answer questions in time

4. As long as you are willing to learn, I will give you everything!

In July, 222, the new outlet, the sister platform of high province-Oxygen Benefit, will soon be popular in the whole rebate APP industry. With a brand-new model, Oxygen Benefit will respond to the direction of national policies, and take the user's interests as the starting point, making zero investment, the fastest 63 days, and earning 1, yuan a month! The shadow tutor leads the team, and my direct promotion will be under you, helping you build a team together and making the whole people rich! As we all know, it is always the first people who eat crabs who can make money. Now the crabs are coming, just waiting for you to join!

I also want to know more about Gaosheng &; Yang Hui, you can find the shadow tutor of the largest team in Gao Province at 3573471, and you are welcome to come to me to compare the commission.